Social media strategy: 4 tips for improving your campaign – Postcron

April 19, 2025

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Social media has grown so strongly over the years that it is an essential place for advertising for your products or services today. However, if you enter this world of virtual reality, you feel dizzy and even lost. There are so many different social platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, Tiktok. You could ask yourself: which should I start? How often should I post in the day? What posts should I make?

Many companies already have a social media strategy, but after a while they notice that they do not represent them with the results they expected (if they measure them at all!). This could be the result of not making a clear goal before the start of their campaign. We have listed some goals that you may have below so that you can start to give this a real idea:

Increase the commitment of the community. To ask questions, use hashtags and publish user -generated instruments. It is a great way that your followers are interested in participating in your campaign.

Generate leads and sales. Make sure that you draw your customers' attention to special discounts, new publications and updates.

Increase brand awareness. Your social media accounts have to reflect the personality of your brand in a way that is easy to identify and that distinguishes your brand from others.

Expand your audience. It is about paying growing numbers in this case. More followers, more likes, more shares!

Increase the web traffic. Adding your links to posts is the best way to create leads to find your way to your website!

Which goal you have set as soon as you have decided what you want is much easier to define your content strategy!

Apart from the fact that it is published regularly, it is very important to achieve an influence and to improve your company's social media image. And although it is great to maintain an active online presence, it is ideal that it doesn't take much time. The best way to ensure that you do not sit in front of the computer and stare at an empty contribution is to plan in advance and to organize your content.

For this reason, we decided to share these four tips with you so that you can improve your campaign and make sure you have all the tools you need!

Listening social issues

We don't just talk about hearing what your friends have to say about this new jacket that you just bought. Listening to social life actually means monitoring discussions that have people on social media. It is sought for hashtags, keywords and mentions that could be relevant for your company. This is important because you want to be aware of what is going on in your area to ensure that your content is always relevant by always publishing useful and interesting information and obtaining strategies of your competitors to gain wisdom from you.

There are many social hearing tools out there. Choose that of your choice and start your research!

In short, pay attention to special attention:

Mounting your product and/or your brand

Or really all information on social media that you are relevant for your marketing strategy and that could improve your content. It can all be from a single hashtag on Twitter, from a discussion about your product in a random online forum.

2. Analyze what you found … and use it!

Here it is important to notice whether what you have found contains a feeling or feedback on your product. Do people say good things about their service or complain about it? Write it down and even discuss it with your team. Listening to your customer's suggestions may be a great place to improve your brand or make some adjustments.

It is also important to notice which trends are bypassing. This could only be the inspiration you need to launch a new product or a new service and identify the new audience you want to achieve.

You also have to search for new customers. Therefore, make sure that potential buyers use potential buyers. Questions or do people beat something specific? Report it to your team again. Make sure you don't miss any leads!

Finally, keep an eye open for updates in relation to the industry. Perhaps there is a new competitor in the city, or its customers have developed a new way to call their product. Everything that should be at your next social hearing is important to keep an overview.

3. Update your content calendar and plan your contributions!

If you work with what you have found. Set up your content for the week or the month. If you have already taken this step, you can insert new hashtags, correct your text and make sure that your graphics are ready.

We know that many starter companies don't have much time to work on their content. So remember that you can also work with user -generated content, memes and beautiful pictures. On the last element, we recommend using our image editing tool art studio with which you can find several layouts and models with which you can work!

As soon as you have finished everything, you can easily set up a table or a .cSV file with your articles and plan them all with PostCron at the same time. In a few minutes you can literally plan a month in terms of content! And from then on, Postcron does it for you!

Depending on the size or niche of every company, the daily number of contributions and even the social network can vary. But until you reach your ideal combination, you might want to use:

Post 3 or several times a day on Twitter
Post twice a day on Facebook
Posting 1x a day on LinkedIn
Publish 1 or twice a day on your Instagram feed and up to four times in your stories.
Post 5 or several times a day on Pinterest

Transform your customers into friends. Take care of your audience!

Take some time to respond to your comments. Answer questions such as and share contributions to your interest. The more you deal with your customers, the more you will be interested in dealing with you.

It is really important to offer your customers a positive experience, and a great way to do this is to communicate with your audience and give you the feeling that a real person deals with you (even if you simply use answer templates to speed up your work).

We strongly encourage you to do this, especially shortly after you have posted something to keep your audience online and to arouse the curiosity of other supporters.

Finally …

As you can see, it is much easier to navigate through the social media sea when you know your headings. Hopefully we have informed your trip with this article.

As soon as you have set up your goal, organize your tasks and finish everything, you can put your social media game on site wherever it should have been.

We wish you the best of luck!