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When is the best time to post on TikTok? Will more people reach your content if you post at a certain time or on a certain day of the week? Will the perfect posting schedule help with your engagement rates?
We've collected data that answers these questions. Read on to find out when you should post on TikTok so your content gets picked up by the algorithm and reaches the right people.
Is there a best time to post on TikTok?
Yes and no. TikTok does a great job of presenting each of its users with a highly personalized mix of content on the app's main interface, the For You page. However, typically the videos suggested on the For You page are no more than a few days old.
So, for best results, you should post on TikTok when your audience is most likely already scrolling. In other words, to find the best time to post, you need to know where your audience is (time zones matter) and when they're online.
However, reaching a wide audience on TikTok isn't just about when you post. The frequency of your posts can also impact how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that pleases both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
However, some hours and days generally seem to work better than others. And if you're building an audience from scratch, you may not yet have historical data to compare against.
If so, read on.
Overall, the best time to post on TikTok
Based on our experiments and analysis of 1 million social media posts, the best time to post on TikTok for maximum engagement is Thursday at 3 p.m.
Here is a breakdown of the best times to post on TikTok on different days of the week.
- Monday: 3pm
- Tuesday: 3:00 p.m. – 7:00 p.m.
- Wednesday: 3 p.m.
- Thursday: 3pm
- Friday: 12 noon
Remember, these times are just averages. Every audience and demographic has their own unique activity patterns on TikTok. Use these times as a starting point, then follow the tips below to find the posting times that work best for your audience.
Note: The time of day was localized in 118 countries from which the sample data came, ie the data in this postIt is accurate across all time zones.
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Best time to post on TikTok by industry: Q3 2024
Your industry defines your audience, and different audiences scroll their FYPs at different times. Below are the best times to post on TikTok in 6 major industries.
Construction, mining and manufacturing
The best times to post on TikTok in the construction, mining and manufacturing industries are:
- Tuesdays from 4 to 5 p.m.
- Thursdays 2pm
- Friday 12pm
Consumer goods and retail
The best times to post on TikTok in the consumer goods and retail space are:
- Wednesdays from 2:00 p.m. to 5:00 p.m.
- Fridays from 11:00 a.m. to 2:00 p.m.
Marketing agencies
The best times for marketing agencies to post on TikTok are:
- Sundays at 10am
- Fridays 21:00 – 23:00
- Wednesdays 10pm
Media and Entertainment
The best times to post on TikTok in the media and entertainment industry are:
- 5pm on Saturdays
- Tuesdays from 2:00 p.m. to 7:00 p.m.
Real estate, legal and professional services
The best time to post professional services on TikTok is Thursdays at 3 p.m.
technology
The best times to post on TikTok in the tech industry are:
- Wednesdays from 10:00 to 12:00
- Mondays and Fridays at 3 p.m.
Tips for finding the best time to post on TikTok
Use Hootsuite to get personalized timing recommendations
What if we told you that there was an app that analyzed your TikTok account's historical data and based on that, recommended the optimal posting times for your unique audience? Well, you're in luck because that app is called Hootsuite. And it's very handy, especially if you're not a data genius yet.
When you schedule a TikTok video through Hootsuite, you'll be given three recommended times to post based on your previous engagement and views. It'll look something like this.
You can then view all your scheduled TikTok posts in Planner along with the content you have scheduled on other social networks.
It's that simple.
If you don't want to get recommendations from a tool, check out the do-it-yourself tactics below.
Check your most successful TikToks
As with any social media platform, the best way to find out what works with your audience is to… see what worked with your audience.
Your TikTok analytics are the best source of information about your individual best posting times on the platform. Analyze the performance of your existing content and compare views and engagements to posting times. If you see patterns, just keep doing what's working!
The Video Views section of TikTok analytics is a great place to start when looking for the best time to post. It gives you a clear overview of which days your content was most popular.
Source: TikTok
Note: You must switch to a Pro TikTok account to get audience and performance insights.
You can access TikTok Analytics through the mobile app or on the web. For more details, see our guide to TikTok Analytics.
Take a look at your competitors
You can learn a lot from the success of others.
Look for accounts that appeal to the same audience you want to reach and analyze their posting schedules. Pay attention to which of their videos are the most popular and look for patterns. If you notice that TikToks posted on certain days of the week perform better than others, try posting on those days and watch your analytics closely.
TikTok makes it relatively easy to do a simple competitive analysis. Just go to the account you're interested in and open one of their TikToks. You can see when the TikTok was posted and how many likes, comments, and shares it received.
Source: Ryanair on TikTok
You can also look up the view count in the account's feed – it's located right at the bottom of each video's thumbnail.
Source: Ryanair on TikTok
Know when your audience is online
Your audience is (obviously) most likely to engage with your content when they're active on the app. And since the For You page consists mostly of new TikToks, you should try to adjust your publishing schedule to your audience's activity patterns.
To find out when your audience is most active in the app, check your Business or Creator account analytics:
- On your profile page, tap the three dots icon in the top right corner of the screen.
- Knock Business SuitesThen analysis.
Source: TikTok
Make adjustments if necessary
No social media strategy is set in stone.
TikTok is still a relatively new social network, so it's constantly evolving. New users join the platform every day, and new features are added regularly that can potentially affect your place in the TikTok algorithm.
This means that your publishing schedule will also change over time. If you notice a drop in performance, review these tips to find new optimal publishing times.
Grow your TikTok presence along with your other social channels with Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.
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Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps