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Whether you call it And if your brand is there too, you'll want to stay up to date with the latest Twitter demographics (or X-demographics, whatever!).
After all, if you don't know your audience (or potential audience), you're in for an uphill battle. Knowing who uses Twitter will help you curate the perfect content, target niche audiences more effectively, and even determine if your Twitter audience is worth reaching.
Read on to learn more about the Twitter audience demographics social media marketers need in 2024 to develop a better social media marketing strategy – although unfortunately we don't have the stats to determine yet , whether they care if you still call it Twitter.
bonus: Find out what people really want from brands on social media – including why they follow, engage, buy, and even unfollow them The Social Media Consumer Report.
General Twitter user demographics
There are 225 million daily active users on X (Twitter)
At the Code 2023 technology conference in September, X CEO Linda Yaccarino reported that the company has 225 million daily active users (DAU). While this number is impressive, it is still 25 million lower than the site's DAU number in November 2022.
619 million people use X (Twitter) every month.
In fact, Twitter is pretty low on the list of most popular social platforms, but that number is still nothing to sneeze at. (We can't all be Facebook, okay?) When it comes to monthly active users, X is still pretty popular.
More than 600 million users worldwide log on to the platform every month – less than TikTok, but also more than Pinterest and QQ.
By 2028 there will be more than 500 million X (Twitter) users
A Statista forecast predicts that the number of users on
Source: Statista
Gender demographics on Twitter
More than 60% of X users (Twitter) are male
Looking at Twitter user statistics by gender, male users make up 60.9% of the audience. Only 39.1% of X users identified as female in this Statista survey.
Source: Statista
Only 8% of American women have a positive opinion of Twitter
According to a 2022 study by Statista, 10% of American men have a “very positive” or “somewhat positive” opinion of Twitter – and 8% of American women feel the same way.
On the other hand, 15% of women report “very negative” feelings about Twitter, and the same goes for 22% of men.
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Twitter age demographics
Almost 40% of X users (Twitter) are between 25 and 34 years old
38.5% of Twitter's audience is 25 to 34 years old. Combined with the next oldest cohort of users, more than half of Twitter users are between the ages of 25 and 49 – Millennials and Generation X have their sights set on this app.
(This information is from 2021, but unfortunately it is the most current information we have!)
A quarter of X users (Twitter) are under 25 years old
Although it's not TikTok, there are still some youth activities on X.
Almost 7% of the global audience of
Source: Statista
Only 6% of US adults 65 and older use X (Twitter)
However, the average age of Twitter users is still relatively low. It looks like this is not the preferred social media platform of the boomer crowd.
X (Twitter) only has the attention of 6% of U.S. adults ages 65 and older, according to Pew Research.
25% of 18-34 year olds have a positive opinion of X (Twitter)
In fact, it seems as if opinions on Twitter are inversely related to age – younger people tend to have a positive opinion and older people tend to have a negative opinion.
These feelings are clear in the following Statista graphic. The light blue (“very favorable”) portion becomes smaller as the age group increases; the red (“very unfavorable”) portion becomes larger as the age group increases.
Source: Statista
Since 2014-15, the number of teenagers using Twitter has declined.
According to a study by PEW Research, 33% of teenagers in the US reported using Twitter in 2014-15, but only 23% reported using the platform in 2022.
Teen interest in Facebook also fell, while Instagram and Snapchat saw an increase (52% to 62% and 41% to 59%, respectively).
Twitter location demographics
There are more users in the US than any other country
With 105.42 million users (as of January 2024), the United States has the most active X accounts (Twitter). With a lead of 30 million users, it far surpasses the second most active country. (Comparatively, Canada only has 14.41 million users.)
Source: Statista
19% of Americans ages 12 and older use X (Twitter) at any given time.
An Edison Research study of Americans' media habits found that 19% of Americans “currently ever use X.”
This may sound like what a lot of people out there are tweeting at some point in time (or
Japan is the second most active country on X (Twitter)
Japan follows the USA with 73.4 million X users (as of January 2024). These two front runners have an incredible lead over the competition – India is in third place with just 26.8 million users.
There are 9.88 million X users (Twitter) in China.
Although this number is small compared to the US and Japan (and given China's population), it is still quite impressive.
The Chinese government banned Twitter, and yet nearly 10 million people found a workaround. This is brand loyalty.
Western Europe, the Middle East and Africa are the largest growth regions
While usage is declining slightly in North America (Statista reported -0.5% year-over-year growth in 2022) and Central and Eastern Europe exited at a dramatic rate (a -7% change in the same year), there is a lot Growth regions.
Western European users are expected to grow by 3.8%, while the Middle East and Africa will see a growth rate of 3.2%.
X (Twitter) users are more likely to live in urban or suburban areas
According to Pew Research, only 13% of U.S. adults who use Twitter live in rural areas. 25% live in urban cities and 26% live in the suburbs.
In other words, X may not be the best platform to promote your tractor brand.
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Twitter Income Demographics
29% of X (Twitter) users earn more than $100,000 annually
A Pew Research survey found that 29% of U.S. adult Twitter users earn $100,000 or more each year. Meanwhile, only 18% of users earn less than $30,000.
Source: Pew Research
More than half of X users (Twitter) have a university education
The average Twitter user is fairly educated. 29% of US adults who use Twitter have a college degree. In comparison, only 15% have a college degree or less. (Another 24% have some college education but not a full degree.)
640,000 users subscribe to X Premium
X introduced a new premium membership (then called Twitter Blue) in June 2023. For $8 per month, Premium members get a blue verification check mark on their account and access to other exclusive features, such as the ability to edit published tweets.
Statista reports that 640,000 users had subscribed to X Premium as of April 2023.
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Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
