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Although we know that every Snapchatter is a unique and precious flower, it is a huge challenge for an average social media manager to get to grips with the app's 800 million monthly users. This is where Snapchat demographic statistics come into play.
These handy numbers give us a more comprehensive insight into the chat and photo sharing app's audience, allowing us to skip the small talk.
Snapchat may not be the most used app in the world – it's the 10th most popular social media platform – but more than half of Snapchatters interact with the app daily. This is an engaged and passionate clientele (and young…did we mention they're young?) that's worth getting to know.
If you're interested in using Snapchat for business and want to really get to know your audience before spending money on Snapchat advertising or pushing your creative boundaries, this list of Snapchat demographics is the perfect place to start.
Time to get involved.
bonus: Find out what people really want from brands on social media – including why they follow, engage, buy, and even unfollow them The Social Media Consumer Report.
Snapchat age demographics
1. Most Snapchat users are between 18 and 24 years old
That's the information you really came here for, isn't it? To find out how old the average Snapchat user is? Congratulations. You have arrived.
The majority of Snapchat users are between 18 and 24 years old. This demographic makes up 38.5% of the app's user base.
2. It's extremely unlikely that people over 35 use Snapchat
We don't want to be age dependent. If you're a Gen-X Snapchatter, hey, good for you! Representation is important!
But the cold, hard truth is that, according to Statista, people over 35 are “significantly less likely to use Snapchat.”
3. Teens make up a fifth of Snapchat's audience
A whopping 20% of Snapchat users are between 13 and 17 years old. That's an awful lot of teenagers spending time on an app.
For brands looking to appeal to a young audience, this is a great place to do so. Can we give you a tip? Maybe brush up on your Snapchat skills before embarking on a master plan to mingle with your “fellow kids.”
4. In the US, 2.8 million Snapchat users are under 12 years old
Although Snapchat isn't specifically intended for users under 13 (they're not Messenger Kids, after all), millions of them use the app.
In the United States alone, an estimated 2.8 million Snapchatters are between the ages of 0 and 12.
5. By 2025, Snapchat could reach nearly 50 million Gen Z users
Snapchat isn't the biggest social media network in the world (heyyyy, Facebook), but it has a huge fan base with Generation Z.
In fact, it has been this age group's preferred messaging and video sharing platform since 2020, even surpassing superstar social media platform TikTok.
6. 14% of teenagers in the US say they use Snapchat “almost constantly.”
Like we just said, the kids love their Snap. According to Pew Research, 14% of teenagers in the United States say they use Snapchat almost constantly.
In the same report, another 29% of these fast-moving teens say they use the app multiple times a day. That is devotion.
7. In the US, 65% of adults under 30 use Snapchat
That's a huge portion of the population over 18 in a country. Social media marketers looking to reach Generation Z should keep an eye on Snapchat, especially if the ever-looming TikTok ban in the US actually goes into effect.
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Snapchat gender demographics
8. 49% of Snapchat's audience identifies as female
The ladies love Snapchat! But as it turns out, the same goes for the boys. On Snapchat, the split between male and female users is fairly even: 49% of the global audience identifies as female and…
9. 49.2% of Snapchat users identify as male
This makes it one of the social media platforms with the largest gender ratio anywhere. (X/Twitter, for example, skews heavily toward men, while Pinterest is favored by women.)
Source: Statista
Snapchat Income Demographics
10. Snapchat users have different income levels
Pew Research surveyed U.S. adults about their social media use and found that people of all income levels use Snapchat.
For example, 27% of adults making $30,000 a year use Snapchat, and 30% of people making between $30,000 and $69,000 use the app. And of the people who bring home $70,000 or more, 51% describe themselves as Snapchatters.
This means that the Snapchat fan base is fairly evenly distributed across the socioeconomic spectrum.
Source: Pew Research
11. 23% of college graduates use Snapchat
The distribution of Snapchat usage across all educational levels is fairly even. According to Pew Research, 26% of U.S. adults with a high school education or less report using Snapchat.
For those who have completed college, 32% of this group are Snapchat users. Meanwhile, 23% of college graduates say they use Snapchat.
12. Generation Z and Millennials have a combined purchasing power of $5 trillion
Now that we know the age groups that use Snapchat, we can make some good guesses about the purchasing power of these users.
Snapchat itself reports that the combined demographic of Millennials and Generation Z (power users on the platform) represents an audience with a spending potential of $5 trillion.
Psst: If you want a piece of this, maybe it's time to start using Snap Ads.
13. Snapchatters are 34% more likely to purchase items advertised here than on other platforms
Take this income-related statistic with a grain of salt as it comes straight from Snapchat headquarters.
Still, social media users are reportedly 34% more likely to make a purchase inspired by a Snapchat ad than by something they saw on other social media platforms.
We've said it before, but we'll say it again: brush up on your Snapchat advertising skills already!
Snapchat location demographics
14. India is the country with the most Snapchat users
Of course, this statistic is constantly fluctuating as new users from all over the world join the platform. Still, as of January 2024, India has more Snapchat users than any other country – 200.97 million to be exact.
15. The US has more than 106 million Snapchat users
According to a January 2024 Statista study, the United States is the country with the second most Snapchat users, lagging far behind India with only 1068.8 million users.
However, Pakistan, the country with the third largest audience, has an even smaller Snapchat user base: a measly 30.21 million. (The UK has 23.67 million Snapchat users and Canada only has 12.25 million.)
Source: Statista
16. Bahrain has the highest Snapchat penetration rate of any country
Is there any country that loves Snapchat as much as Bahrain? According to the numbers, no.
Almost 80% of the population in Bahrain uses Snapchat, making it the country with the highest app penetration rate (at least according to a 2022 Statista study, the most recent study we could find).
When it comes to Snapchat penetration rates, Luxembourg is a close second with an audience reach of 76%. At the top of Luxembourg's list is Saudi Arabia with a usage penetration of 74.3%.
After reading all of these Snapchat demographics, we hope you feel confident that you understand the true nature of a Snapchatter. However, if you need more information to help you paint an even more beautiful portrait of a Snapchat user, here are more Snapchat stats that matter to marketers.
bonus: Find out what people really want from brands on social media – including why they follow, engage, buy, and even unfollow them The Social Media Consumer Report.
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Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
