Apple just announced its first AI-centered iPhone.
Related: Why Apple's slow and steady approach to AI could be an advantage
Visual Intelligence is also an outstanding feature. iPhone 16 users can use the camera controls to take pictures, for example to capture details from a flyer or learn more about a local restaurant.
The phones also have “significantly longer battery life” and better performance thanks to a new chip, said Kaiann Drance, Apple's vice president of worldwide iPhone product marketing, in a press release. Preorders open Friday; the phones will begin shipping Sept. 20.
The new Apple iPhone 16 Pro is available starting at $999, while the iPhone 16 Pro Max is available starting at $1,199.
Related: Apple adds AI writing tools to iPhone 16 Here's why this could be a problem.
Here are some of the immediate reactions:
Here it is! The new iPhone 16 and we have a REALLY BEAUTIFUL PINK COLOR!!
It features a new action and camera control button that lets you control functions with your finger. #AppleEvent pic.twitter.com/h6U26k7Tzl
Apple simply keeps making the same products and believes that customers will continue to buy them.
-Sent from my new iPhone 16 Pro Max
Apple has just announced its new Visual Intelligence for the iPhone 16.
It looks crazy? pic.twitter.com/JijqilD84S
I'm holding the iPhone 16 Pro Max. #AppleEvent pic.twitter.com/fT59VQHFbA
This UI interaction? #AppleEvent pic.twitter.com/xeHDQOrGDO
This Apple event also serves as an advertisement for San Francisco pic.twitter.com/XVCFYIklO3
Here’s how to turn your iPhone 15 Pro Max into an iPhone 16 Pro Max:
Change the wallpaper
Change phone name to “iPhone 16 Pro Max”
Be confident
And that's it, your new iPhone 16 Pro Max is ready to use. pic.twitter.com/9rUNT6Qr1G