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Every professional in every field is grappling with the question of how to get real added value from a conference.
The same is true for investors attending a real estate conference, for example. It's easy to see why. The sheer volume of information can be paralyzing, and being immersed in the busy and highly exciting conference environment only reinforces this feeling.
If you don't set your expectations correctly, you may end up feeling like a small fish lost in the vast ocean, swimming aimlessly among the countless possibilities and opportunities that lie before you – and unfortunately not taking advantage of any of them.
But what if you could go to every conference with a game plan and concrete results in mind? What if every moment you spent there was focused on your goals?
To avoid overwhelming feelings, go into a conference with a clear plan and set of expectations. It's like planning your route before a big trip. But instead of planning to visit certain sights or eat at certain restaurants, you'll be looking at networking events, sessions, exhibitions and presentations.
Let's create a one-two-three game plan by considering three key tips to ensure you leave any conference – virtual or in-person – with value and clarity. It's time to get the most out of the conference experience.
Table of contents
TIP 1 – Make a great connection
Your network is your asset. Make it a priority to build at least one good connection. I can't stress this enough. Conferences, whether virtual or in person, provide a unique opportunity to meet and connect with like-minded people, industry experts, and potential collaborators.
You may be thinking, “It's easy to network at an in-person conference, but what about virtual conferences?” Don't let that stop you. Virtual conferences offer chat rooms, breakout sessions, and networking tools to help you start conversations. Whether you're shaking hands or sending a direct message, it's all about being proactive.
Why just one connection and not many? Because real, meaningful connections often take time and effort. Quality over quantity. Too many connections will scatter your efforts and chances are none of them will be successful. And remember: The connection you make can lead to new ventures, investment opportunities, or even lifelong friendships. The potential is limitless.
I will never forget my first real estate conference. Between sessions and over coffee in the cafeteria, I made connections. First, we talked about our lives and goals and realized we had something in common. We arranged to meet after the conference for a chat and over the years that connection has resulted in at least six-figure additional income. Connections create value.
TIP 2 – Acquire two valuable resources
What do I mean by “valuable resources”? It's not just about brochures. Think further. Maybe it's a new software tool that helps you streamline your operations. Or maybe it's an insightful book or podcast that fits your current situation. It could even be a pending connection with a conference sponsor or exhibitor who would love to chat with you after the conference.
Virtual conferences have a slight advantage here. Downloadable content, links, and web-based tools allow you to quickly gather resources without having to carry around physical baggage. Whether you bookmark a website or pack a book in your conference bag, you'll acquire resources that are useful and relevant to your personal growth and professional goals.
I make it a point to meet with as many sponsors and operators as possible and then schedule a few calls after the conference. Maybe only one or two will become investment partners, but these resources will help me get where I want to go – generating more passive income as I work toward financial freedom.
And like connections, it's about quality over quantity. Don't make it a habit to collect resources just for the sake of collecting. Instead, look for resources that will make a real difference in your life and practice.
TIP 3 – Define three actionable steps
The energy and inspiration from conferences can quickly fade when you return to your daily routine. To ensure you get the most out of your conference experience, it's important that you leave the conference ready to hit the ground running with new, actionable steps.
I always talk to my communities about the importance of taking actionable steps. Educating yourself is one thing; taking action is something else entirely. To grow and achieve your dreams, you must take action. So make it a priority to leave a conference with three actionable steps. To keep pushing yourself, set a goal to take those actions within the first week of the conference.
What might they look like? Maybe you can re-establish that great connection you made. Or prioritize a resource—finish reading that book while the conference ideas are still fresh in your mind. I like listening to reference books on Audible on the way home from the conference. And one more idea: If a new tool or idea you learned about could make your practice more efficient, schedule a meeting with your team to start that process.
For virtual conference attendees, this could be beneficial here too. Sessions are often posted on the conference website for you to review. You could make this a handy step by going through them again and determining your next steps.
Make a list of possible next steps, whether you have your notes on your phone or in a notebook. They can be big or small things – but they should show progress. Prioritize the three most important steps from that list and make notes on how you will complete them before you leave the meeting. Then check them off when you've completed them. In other words, be proactive and purposeful with your post-meeting actions.
If you're super ambitious, try to complete one actionable step before you leave the conference!
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The magic of serendipity
At your next conference, use this one-two-three game plan to make the most of your experience.
And in any endeavor, the greatest rewards often come from the least obvious sources. It's not always the loudest keynote speaker or the shiniest trade show booth that brings the most value. Rather, it's the quiet conversation in the corner, the unplanned meeting, or the unexpected resource that fuels a growth opportunity.
As you plan and set your goals for the conference, remember that serendipity can also mean magic. Expect the unexpected and be open to it. As you head into your next conference with our three tips in mind, leave a little room for spontaneous magic. Every corner of a conference can unlock valuable experiences.
And speaking of valuable experiences, I would like to invite you. Take part in our hybrid conference, PIMDCONis for physicians interested in entrepreneurship and real estate investing. It's a mix of in-person and virtual experiences that offers a wealth of knowledge, connections, and yes, those unexpected magical moments. Check our website for details and we'd love to see you there.
Keep striving for knowledge and growth! We at Passive Income MD are here to support you on your journey.
Peter Kim, MD, is the founder of Passive Income MD, the creator of the Passive Real Estate Academy, and provides weekly training through his Monday podcast, the Passive Income MD Podcast. Join our community in the Passive Income Doc Facebook group.
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Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
