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In recent years, inflation has affected every aspect of American consumer behavior, from grocery prices to restaurant closures to wages.
Now a new study shows that inflation has even affected prices in the happiest place on earth.
New data from Finance Buzz shows that concession prices at Walt Disney World in Orlando, Florida, have increased an average of 61% over the past decade — more than the average increase on a single park admission ticket, which rose 56% over the past decade.
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Some well-known fan favorites have increased in price by staggering amounts, such as the Dole Whip dessert, which has increased in price by 58%, and the iconic Mickey Mouse-shaped ice cream bar, which has increased in price by 63% over the past decade.
The largest single price increase on the list is for the bread service at Animal Kingdom Restaurant Sanaa, which has more than doubled in price from $9.99 to $22 since 2014.
“Prices for every single item have increased by at least $1.50 since 2014, and most have increased by at least $2,” Finance Buzz wrote in its study. “But while food costs have skyrocketed, the base price for the cheapest Disney World tickets has remained remarkably stable, increasing only $19 from 2014 to 2024.”
The financial research source gathered its data by taking current food and drink prices from the Walt Disney World website and comparing them to the old Disney website using the Internet Archive's Wayback Machine.
Earlier this month, Disney and the Central Florida Tourism Oversight District (CFTOD) unanimously agreed in a preliminary vote to approve a $17 billion expansion program for the company in Florida, which could potentially include the development of a fifth Walt Disney World park.
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“We're already working hard to determine fundamentally where we're going to place our new investments and what they're going to look like,” Disney CEO Bob Iger said in February during a conference call on first-quarter 2024 earnings. “It's pretty safe to assume they're going to be everywhere, which means every single one of our locations will benefit from increased investment.”
The Walt Disney Co. posted a year-over-year increase of more than 8% through Friday afternoon.
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