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Jim Keller, an engineer who has worked at AMD, Apple and Tesla and is now CEO of an AI chip startup taking on Nvidia, says Nvidia is “becoming the IBM of the AI era.”
In a Sunday podcast episode of DemystifySci, Keller addressed Nvidia's AI chips and drew attention to companies like Microsoft and Google that are using Nvidia's technology to power their own innovations.
“All the big technology companies are in an arms race and everyone is calling Nvidia,” Keller said.
Related: Insiders say Nvidia CEO Jensen Huang turned down a merger offer in the company's early days. Here's why.
Keller, who currently leads the $2 billion AI chip startup Tenstorrent, which is funded by Samsung and Hyundai, said Nvidia currently has “the best processors in terms of functionality.”
He then said that Nvidia is “slowly becoming the IBM of the AI era,” adding, “We'll see how that goes. I run an AI technology company, so I have an opinion on that too.”
Jim Keller, CEO of Tenstorrent. Photo: SeongJoon Cho/Bloomberg via Getty Images
Nvidia is now the industry leader in AI chips with a market share of over 80%. The company benefits from its first-mover advantage in the field of AI computing technology. According to the company, it has been investing in the development of AI and machine learning since 2006.
Related: Employees who have worked for this company for the last 5 years are now multimillionaires in “early retirement”
IBM can also be considered a pioneer in the PC market. Although IBM did not invent the PC, the company's Personal Desktop in 1981 made computers accessible to a wider audience and generated sales of one billion dollars in its first year.
According to IEEE Spectrum, IBM “set a technology standard” with its first PC.
Keller has previously commented on the cost of AI chips, both from Nvidia and ChatGPT maker OpenAI, which currently uses Nvidia's chips. In April, he claimed that Nvidia could have reduced research and development costs, and in February that it could build AI processors for all workloads and AI companies at one-eighth the cost proposed by OpenAI CEO Sam Altman.
Nvidia CEO Jensen Huang said in March that his next-generation AI chip would cost more than $30,000.
Related: This is how much it would be worth today to invest $10,000 in Nvidia when the company went public
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