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To curb the recent negative reputation of tipping culture, Domino's is offering customers a big incentive for tipping delivery drivers – free food.
As part of a new initiative called “You Tip, We Tip,” the chain will give out $3 vouchers for a week every time a customer tips their delivery driver $3 or more are valid.
The promotion begins on Monday, April 29th. The chain has not specified when the promotion will end.
Related: Bad day? Domino's is giving away free “emergency pizzas”
“Domino's drivers have been delivering hot, delicious pizzas since 1960, and we're thrilled that customers have been tipping them for their great service since day one,” said Kate Trumbull, senior vice president and chief brand officer Domino's, in a company release. “But these days, everywhere you go, there’s a tip screen. The pressure to tip is real, even when no additional service is provided. So we decided to flip the script and show our appreciation by returning tips to customers.”
According to Indeed, the average national salary for a Domino's delivery driver is $17.88.
The promotion comes at a time when many in the US are fed up with being asked to make an additional payment after virtually every transaction. A recent study by CouponBirds found that 75% of Americans believe tipping culture has gone too far, with 65% of people who express “guilt” saying they do so to “inconvenience” employees to avoid.
Domino's is coming off a strong first quarter of 2024: global retail sales growth increased 7.3%, while U.S. same-store sales growth increased 5.6%.
Related: Elderly Domino driver crashes while giving birth, goes viral
“The renowned value we created through our new and improved loyalty program, Domino's Rewards, led to superior comp performance, which translated into double-digit profit growth on the bottom line,” Domino's CEO Russell Weiner said in an earnings release. “Importantly, our growth in the U.S. for the second quarter in a row was driven by positive order numbers in both our carryout and delivery businesses. Additionally, this order growth was seen across all income cohorts.”
Domino's was up over 68% year over year as of Monday afternoon.
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