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Unless you live in a remote area, you've heard of ChatGPT and its developer OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it also has its drawbacks.
Milder criticisms include creating generic content, not supporting the brand voice or tone, and not connecting with the audience. These are pretty dramatic drawbacks for a technology that's supposed to be so groundbreaking, and they're stumbling blocks you've probably encountered in your own use of AI.
There's good news. With a custom GPT, you can take AI to the next level. You can say goodbye to generic, boring copy and hello to on-brand, custom content that engages from the start.
Related: 5 Ways ChatGPT Can Help Your Business
What is a custom GPT?
A custom GPT is the next step in the AI evolution, at least for individuals and organizations looking to build their brand and increase brand awareness among their audience. It's a free option available to any ChatGPT Plus subscriber and essentially allows you to create a custom AI that knows everything about you and your business.
Instead of using traditional training materials, the OpenAI team uses your brand information to train the AI. The result? A customized version of ChatGPT that is unique to your brand.
Related: How Generative AI will revolutionize the future of your brand
The proof is in practice
In the ever-evolving entrepreneurial landscape, I recently had the privilege of adding a custom ChatGPT to my toolkit. Built by an experienced team, this AI wonder was trained with insights from my articles and brand advice and tuned to my unique tone of voice. I was thrilled to discover that it could perfectly mimic my style (professional, but still approachable and friendly) and provide brand advice that I would have given myself.
Why should I allow myself to be replaced by AI? Am I planning my own obsolescence? Not in the slightest.
The goal is to create an ally with whom I can share my expertise – an AI-powered alter ego that can respond to questions, comments and requests just like I can. It's also an important tool to give potential new clients a taste of what working with me is like.
How did the experiment go? What benefits did I achieve and how can you use them for yourself? Here is a brief overview of my experiences.
Improved brand consistency
The main benefit of a custom GPT is that it ensures brand consistency across different touchpoints. Whether people are seeking advice, asking questions, or otherwise wanting to interact, a custom GPT reflects your brand's unique voice and identity. These are not generic robots, but tailored allies designed to respond in the same tone and style and adapt seamlessly to your brand. This not only strengthens your brand image, but also creates a deeper connection with your audience.
Effortless communication
With my customized GPT taking care of day-to-day issues, I've gained valuable time to focus on the core aspects of my business. That's something every business owner appreciates. It's also helped simplify communication and increase overall efficiency.
When it comes to customer relationships, the custom ChatGPT handles routine inquiries so I can focus on building stronger connections. It's not just about answering questions; it's about providing a personal touch that goes above and beyond and makes customers feel truly cared for.
Instant expertise at scale
Scaling my entrepreneurial efforts has been seamless because my custom ChatGPT effortlessly shares brand advice derived from and consistent with my work across platforms. Whether I'm interacting with one client or a hundred, the AI manages to deliver advice and guidance that aligns with my goals for professionalism and expertise. That's great news for business owners, entrepreneurs, and others trying to scale their brands without burning out.
Dynamic adaptability to trends
The world is evolving faster than ever before. It seems impossible to keep up with trends and changing market dynamics. However, my custom GPT can be retrained with new data and instructions, so I'm always one step ahead. That's a key advantage for anyone who wants to stay relevant today.
Related: How ChatGPT will dramatically change the influencer space
Time-saving creative sparks
ChatGPT doesn't just answer questions; it sparks creativity. Whether you're stuck on a branding concept or looking for inspiration for the name of your new business venture, AI's unique insights and suggestions serve as a springboard for creative endeavors and speed up the ideation process. This can be a major advantage when it comes to creating marketing materials and content for your audience and even writing a business plan to get your idea off the ground.
The team you missed
Entrepreneurs and solo entrepreneurs often try to do everything themselves. You probably handle marketing, market research, customer support, email correspondence, and more yourself. That leaves little time to focus on other things, like spending time with family and friends. A custom GPT can become the team you've been missing and, in many cases, take over these tasks for you, saving you time, reducing costs, and keeping you sane.
Essentially, a custom GPT acts as a force multiplier, allowing you to do more, from engaging with your audience to building a stronger brand, without burning out. From streamlining communications to answering questions and providing guidance to engaging with leads at various touchpoints within your funnel, a custom GPT could be just what you need to kickstart your success.
Related: What does ChatGPT mean for the future of business?
A global solution for leaders in the spotlight
For prominent figures such as business leaders and public figures, handling a constant influx of requests can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing on his wealth of experience, this customized GPT delivers inspiring and actionable advice for entrepreneurs and proves its effectiveness as a valuable tool for leaders. It extends mentorship and provides insight on a global scale, reaching a diverse audience without limitations of time zones or physical presence. Since it includes information from multiple sources, including a copy of his book, interviews, podcast episodes, and other writings, it becomes a versatile tool for sharing expertise on various topics.
Approach the AI revolution with caution
While the benefits of custom GPTs are obvious, it's important to proceed with caution when integrating AI. Human-to-human interaction is always the preferred option. And as AI evolves, it should be viewed as an ally that works alongside you, not a replacement for you. Maintaining the human touch in your business remains crucial.
My recommendation? Use a custom GPT to free up more time to do what you do best and provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that you wouldn't put your time or expertise into wisely.
Ultimately, a custom GPT can provide important automation, reduce costs, increase efficiency, save you time, improve the customer or client experience, and increase the accuracy of interactions. Creating a GPT tailored to your business is the first step to building a stronger, more resilient brand and achieving better balance in your own professional life.
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