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At the Worldwide Developers Conference (WWDC) 2024, Apple introduced a revolutionary new AI system called Apple Intelligence.
This exciting development will change the way you interact with your Apple devices. Unlike standalone AI assistants, Apple Intelligence integrates seamlessly into your existing Apple ecosystem, including iOS 18, iPadOS 18, and macOS Sequoia.
So what does this mean for us users? Is this an exciting addition or another innovation we should rethink? Let's recap what happened at WWDC 2024 and see what Apple promises for the upcoming iOS 18.
Table of contents
“AI” stands for Apple Intelligence
Apple Intelligence is a new AI system from Apple that will be available on some of their latest devices. If you want to know if it will be available on your device, you can click here to check.
In its initial version, Apple Intelligence offers three main features: voice, images and action.
Language features
Apple Intelligence helps you improve your written communication. Features like Rewrite and Proofread act as your personal writing assistants, suggesting improvements to improve the clarity, conciseness, and professionalism of your writing. You can also summarize texts and emails and create transcripts of recordings.
Stuck summarizing a long email? Apple Intelligence can condense it for you. Need to capture the essence of a meeting recording? Apple Intelligence can transcribe it in a snap.
Image functions
And what would the iPhone be without great pictures? Now you can unleash your inner artist with Image Playground, a tool that lets you create images based on descriptions or people in your photo library.
You can also have your own custom emojis. Use “Genmoji” to generate emojis from text prompts or photos. And finally, “Image Wand” lets you create images based on sketches or text in your notes app.
The Photos app will also get some AI features, such as the ability to create memory movies and search for specific photos.
Action functions:
Siri, your trusty virtual assistant, gets a major boost with Apple Intelligence. It has a new look and can now understand context better than ever before.
You can tell Siri what you want and she can tell you how to perform certain functions on your phone. Siri can also understand what's on the screen when you activate it, so you can ask it to perform actions based on what you see.
Apple Intelligence also integrates with OpenAI's ChatGPT to support some features, such as generating document summaries and creating original images and text.
The user interface is characterized by a more conversational approach, which makes interactions seem natural and intuitive.
Apple collaborates with OpenAI
Apple has partnered with OpenAI, the company behind the powerful ChatGPT technology.
This collaboration expands the capabilities of Apple Intelligence, particularly in areas such as creating summaries of complex documents and creating original text formats. It is a testament to the growing power of ChatGPT and Apple's willingness to leverage outside expertise for the benefit of its users.
But of course there are concerns …
Privacy remains Apple's highest priority, and hopefully it shows. Apple Intelligence prioritizes user security by processing data on-device whenever possible. For tasks that require cloud-based processing, anonymization ensures your personal data remains protected.
Here are some insights from their collaboration:
- The new AI system focuses on data protection, with most processes taking place on the device itself.
- External computing would use a secure method called “private cloud computing.”
- Requests shared with OpenAI would require user permission.
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And that's just the tip of the iceberg of Apple intelligence. We haven't even looked at the potential of health and fitness integration or how it could revolutionize entertainment.
For now, it's a really exciting glimpse into the future of AI and I can't wait to see how it develops.
Of course, there are always unknowns, such as the security implications of outside technologies, but given Apple's commitment to user privacy, I'm confident they will address these concerns head-on.
Are you ready for a more personalized and productive future with Apple Intelligence? Stay tuned for more updates—we'll be diving deeper into all the exciting features in the coming weeks.
Why not in the meantime Subscribe to our newsletter Would you like to receive exclusive insights and early access to new developments?
We'll keep you updated on all things Apple Intelligence so you can be one of the first to experience the future of AI. Let's talk more about it next time – I have a feeling Apple Intelligence is going to be a game changer!
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Peter Kim, MD, is the founder of Passive Income MD, the creator of the Passive Real Estate Academy, and provides weekly training through his Monday podcast, the Passive Income MD Podcast. Join our community in the Passive Income Doc Facebook group.
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