Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
Meet Steve Huynh, a YouTuber, chief engineer, and self-proclaimed “productivity junkie.” In 2023, Steve combined all three specialties to develop his first-ever course launch, which opened up a world of new opportunities for him and changed his path in ways he could never have imagined.
Here's how Steve did it.
“The community and content are strong and give you the confidence that you are doing the right thing.”
—Steve Huynh
Steve joined the All-Access Pass community in the summer of 2023 with a lead of 100,000 subscribers on his YouTube channel @ALifeEngineered. But he was looking for more than just incremental audience growth – Steve wanted to start scaling and monetizing what he could offer his audience.
With 18 years of experience in the technology industry as a software engineer, Steve's mission is to empower technology professionals like him, foster a growth mindset, and accelerate their careers as quickly as possible.
Steve set out to develop a course to advance these goals and better serve his audience. But like many new course developers, he had concerns about the intricacies of a successful launch. What would the pricing structure be? How would he market the course and through which channels? Should he present the course to a beta group first? Would his students have lifetime access or would he offer a subscription model?
Questions like these can be dizzying for entrepreneurs like Steve; In his search for answers, he found the All Access Pass. “SPI provides clarity and a recipe for success in areas that are highly ambiguous and, frankly, scary to tackle alone,” he says. “The community and content are strong and give you the confidence that you are doing the right thing.”
Giving up a career at Amazon to pursue a dream
In All-Access Pass – SPI's leading community-led education platform designed specifically for young entrepreneurs – Steve discovered the answers he was looking for. The community offers its members a library of courses, connection opportunities, guided course accelerators, access to experts, and more.
“Without SPI, things definitely wouldn’t have run so smoothly,” emphasizes Steve. “SPI helped me create the proposal, structure the program, and help with pricing.” He also mentions that his favorite course, “A to Z Webinars,” was the key to his success.
Steve realized that his program was potentially lucrative for students – by helping software professionals get promoted as quickly as possible, their earnings could increase by tens of thousands of dollars or more. Steve decided to design his course on a high-ticket model with two price points: $4,000 for standard access and $8,000 for premium access.
He marketed his course with a combination of YouTube content, an email list of 5,000 subscribers, and guest appearances on other email lists. He then launched the course with a live stream webinar on YouTube with 445 concurrent viewers at its peak.
“I hit a whopping six-figure revenue with my first cohort,” says Steve. “I still can not believe it.”
But Steve didn't stop there and planned to expand his offerings to include a community and more courses at lower entry points. Best of all, with more recurring revenue on the horizon, Steve finally realized one of his biggest entrepreneurial dreams: He gave up his 18-year career at Amazon to focus solely on his business.
After launching the first cohort, Steve decided to lead another. This time he gave his audience a weekend to participate – sales increased by 30 percent, concrete confirmation that quitting his job was the right decision. (He posted this video on his YouTube channel detailing the move.)
“That wasn’t really concrete for me in 2023,” Steve admits. “After the successful launch, everything changed. If I can do it, so can you.”
Somehow by chance, Steve met Pat at VidSummit in 2023, before Steve's course started. “He really helped calm my nerves,” says Steve. “It really helped me gain the confidence I needed to start the program. Thank you so much to Pat and the team. This stuff works, guys.”
Steve took a selfie with Pat at VidSummit last year.
Look up
“If I can do it, so can you.”
—Steve Huynh
Steve emphasizes the power of offering your own product for your content rather than relying on advertisers and ad-sense revenue. “It’s such a pain to maintain relationships and produce content for advertisers in need,” he says. With the help of the All-Access Pass community, Steve is poised for further accelerated business growth.
When asked about the future, Steve replies: “I want to be time rich and not necessarily money rich.” That too, but the freedom to do what I want, when I want, is priceless. That’s actually not an option in my corporate job.”
With his newfound wealth of time, Steve's only direction is up. And with a strong community behind you, the possibilities seem limitless.
Lightning round:
Biggest takeaway or aha moment from the All-Access Pass
The biggest challenges were emotional. It's a roller coaster ride where you take yourself there. Once I got that under control, the rest was easy in comparison.
Favorite course in the All Access Pass
Webinars from A to Z.
Unexpected benefit of the All Access Pass
I still can't believe all the courses are included for such a small price.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
