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Even though a year can fly by like it's nobody's business, that doesn't mean you haven't had time to get things done. A lot can happen over the course of 365 days.
Many of us are facing a little self-reflection before 2023, and that's a good thing. SaaS brands can also look back on what has been achieved in a year. Call it “SaaS Reflection” if you will (but we digress).
Here's a look back at 2022 and an overview of what turned out to be a big year for Email on Acid.
The Sinch Takeover
You may recall that Email on Acid joined the company formerly known as Pathwire in mid-2021. A few months later, we learned we were joining an even larger family when Sinch acquired the Pathwire brands Mailgun, Mailjet and Email on Acid.
While the Sinch takeover became official at the end of last year, things really got going in 2022. As part of Sinch Email, we are pleased to be part of a company that helps brands develop an effective omnichannel communication strategy.
Sinch's super network enables meaningful, personalized engagement at scale. This includes SMS and MMS marketing, mobile messaging, voice and video communications and more.
Brands need to meet customers and prospects wherever they are, and we know that the inbox is still one of the best places to connect and engage.
Notes from Developer: Video Edition
In Spring 2022, we launched an ambitious project with our in-house email developer Megan Boshuyzen to help spread the knowledge of some of the smartest and most creative email geeks out there.
Notes from the Dev: Video Edition is a web series featuring tips and tricks from email developers around the world. We produce this show because we know email coding isn't easy. Luckily, email geeks are some of the most generous people on the planet.
A big THANK YOU to our expert guests in 2022:
Watch every episode and be sure to subscribe on YouTube, knowing there's much more to come in 2023.
Apple bot tracking and dark mode will open
Our goal at Sinch Email on Acid is to simplify the complexities of email marketing. In 2022, dark mode and Apple Mail Privacy Protection (MPP) have been two challenges for many of us.
The email industry was a little unsettled when it became clear to everyone that Apple Mail's new privacy policy would make it extremely difficult to rely on open rate as an accurate metric. Long story short: For many Apple Mail users, bots open emails before they are opened – making tracking difficult.
Even though data protection is at stake here, senders still need to know what's going on with subscriber retention. This includes identifying inactive subscribers and measuring how well subject lines are performing.
To give our customers a more accurate picture of open rates, we added the ability to find out which subscribers are using MPP. By identifying opens that come from Apple bots, we help senders understand how much MPP is impacting their metrics, while also allowing them to filter or segment MPP users if necessary.
Many email marketers are also in the dark when it comes to emails that are opened in dark mode. A few years ago we developed a DIY hack that was integrated into the Email on Acid platform. Now you can track dark mode opens in our advanced analytics to get a better idea of how much of your list prefers a darker interface. This will help you decide whether optimizing your campaign designs for dark mode emails is worth it (hint: it probably is).
Email Camp: Road Trip Edition
We love being part of Email Camp because it's a chance to bring the whole gang together. In 2022, the virtual event took on a road trip theme and dedicated an entire day to email development.
Attendees were able to watch as experienced email developer Jay Oram from ActionRocket coded an interactive email live. We also got a detailed breakdown of dark mode from Roland Pokornyik of Chamaileon.io and some great interactive email ideas from Akshaya Dinesh of Spellbound.
Megan Boshuyzen of Email on Acid co-hosted a keynote about the future of email design. She also led a Q&A panel for email developers that was full of great discussions. There was also a lot for marketers to discover. This included a keynote from Oracle's Chad White on email and omnichannel marketing.
If you missed all of this, you can find a playlist with all the Email Camp 2022 presentations on YouTube.
We're already starting to plan for Email Camp 2023, so sign up to receive updates on what to expect at the next big event.
The latest mobile email previews for Android and iOS
Of course, we know that what's most important to our customers is that we continually invest in and improve the Email on Acid platform.
One way we did this in 2022 was by introducing new email previews for the latest Android and iOS operating systems and devices.
- Android 11 – Gmail on Pixel 5 (light and dark modes)
- Android 12 – Gmail on Pixel 6 (light and dark modes)
- Android 13 – Gmail on Pixel 6 (light and dark mode)
- iOS 16 – iPhone 14 (light and dark mode)
- iOS 16 – iPhone 14 Pro (Light and Dark Mode)
- iOS 16 – iPhone 14 ProMax (Light and Dark Mode)
It's important to know how your campaigns will appear on the most popular mobile devices. These new email testing previews mean you can confidently send to subscribers who are updating their devices and have the latest iPhone or Android smartphone. And with Email on Acid, you can preview as many emails as you need with unlimited trials for each plan.
Finally, we would like to thank all of our customers (new and old) for choosing us in 2022 or for continuing to work with Email on Acid. Our team is constantly striving to improve our products and we always welcome your feedback. Don't hesitate to contact us via our provider channel in the Email Geeks Slack. And don't hesitate to contact us if you have any questions.
Here’s to more big ideas, big projects, and email perfection in 2023!
Author: Kasey Steinbrinck
Kasey Steinbrinck is Senior Content Marketing Manager for Sinch Email, which includes the Email on Acid, InboxReady, Mailgun and Mailjet brands. He understands how email and content work hand in hand to create a strong strategy. Kasey has also spent time working in traditional media, e-commerce marketing and for a digital agency.
Author: Kasey Steinbrinck
Kasey Steinbrinck is Senior Content Marketing Manager for Sinch Email, which includes the Email on Acid, InboxReady, Mailgun and Mailjet brands. He understands how email and content work hand in hand to create a strong strategy. Kasey has also spent time working in traditional media, e-commerce marketing and for a digital agency.
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