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Salesforce connections is almost here! This month, May 22-23, 2024, innovators in marketing, commerce and customer engagement will gather in Chicago for this year's event. And guess what: we're there too!

As we prepare for this year's Connections, we wanted to shine a spotlight on some of the key events and sessions that excite us here at Litmus HQ. And who better to share these insights than the members of Team Litmus, who will also be in attendance?

Read on to find out what we're most looking forward to at this year's event.

Unveiling the latest data and AI

The central theme this year is data and Artificial Intelligence (AI). We're excited about the wealth of expert-led sessions, breakouts and hands-on workshops – and the insights we'll take home. Whether it's using AI to plan campaigns, create segments, or demonstrate impact using AI attribution, it's a prime opportunity to learn how our colleagues are using it to solve business challenges.

“I’m very excited about the many new innovations in Salesforce Marketing Cloud, especially specifically for email and areas, that will make marketers increasingly successful.”

Ryan MartinSenior Vice President, Business Development at Litmus


Speaking of innovations, we'll be on hand to showcase some of the recent innovations we've launched with the Salesforce Marketing Cloud (SFMC) community.

Riley Dambaugh

“I look forward to discussing the features of our latest product release with attendees! There’s nothing like the energy of face-to-face interactions, and I can’t wait to connect with our customers and email geeks at Connections.”

Riley DambaughMarketing Specialist at Litmus

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