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The EU accessible lawThis month, new standards for digital accessibility that companies have to comply with all over Europe will be introduced, including E -Mail marketers. While compliance helps to avoid potential punishments, the larger picture is about promoting inclusiveness and promoting inclusiveness and
Let us bred what the law requires, how it works E -mail design And content and steps that can carry out marketers to ensure that your e -mails meet the accessibility standards and at the same time maintain commitment and effectiveness.
Understanding the EU Accessibility Act
The EU Accessibility Act aims to create a more integrative digital landscape by accessing websites, mobile apps and digital services such as e -mails for all users, including those with disabilities. The law is aligned with that Guidelines for the accessibility of web content (WCAG)The best practices for the perception of digital content, surgical, understandable and robust.
Failure to comply can lead to fines or restrictions, which makes it decisive for companies to understand their responsibilities and to take proactive steps to comply with compliance.
How the EU Accessibility Act affects the e -mail marketing
1. Design for visual accessibility
- Use enough color contrast: Low contrasting text can be complex if users can read visually impaired users. Make sure that your e -mails have an appropriate contrast between text and background colors.
- Avoid only color indicators: Important information such as call-to-action buttons should not only rely on color to convey meaning. Use text designations or symbols for clarity.
- Enter alternative text for images: Subscribers who use screen readers need old text to understand visual elements. When adding pictures or buttons to your e -mails, make sure that you have a descriptive old text.
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2. Improvement of readability and structure
- Use the correct font sizes: A small text can be a challenge, especially on mobile devices. We recommend a minimal font size of 16PX for the body text.
- Open content with headings: The proper use of headings (H1, H2, H3) helps the screen reader efficiently with the content.
- Write a copy that is clear and precise: Avoid jargon and long -winded sentences. The direct language improves understanding for all readers.
3 .. Make sure that e-mails are keyboard and screen reader-friendly
- Use semantic HTML: Correctly structured HTML ensures that assistive technologies such as screen readers can read them properly.
- Activate the keyboard navigation: Some users rely on keyboards instead of a mouse to navigate in the content. Do not forget to ensure that interactive elements such as links and buttons are accessible via keyboard links.
- Avoid automatic publication of media: Audio and Video content Shouldn't play automatically. Instead, specify precise game/break controls.
4. Optimization for mobile and reaction -fast design
- Make mobile -friendly layouts safe: So many users read e -mails on their phones, so Responsive design is critical in terms of accessibility.
- Use flexible buttons and left: The buttons have to be large enough to knock slightly and reduce it appropriately to prevent random clicks.
- Test devices and screen sizes: Regular tests ensure accessibility over various platforms and screen sizes.
Steps to ensure that your e -mails are compliant
1. Perform a barrier -free check
Check previous e -mails and identify areas where improvements to accessibility are required. Use barrier -free auditors like that Waves -Web tool for accessibility or Ash Devtoolsto evaluate compliance.
2. Follow the WCAG guidelines
Get with you WCAG 2.1 Level AA standardswhich serve as the basis for the EU accessibility act. Make sure that your e -mails match these guidelines.
3. Train your e -mail marketing team
Inform your team about best practices for accessibility, from copywriters to designers and developers. The accessibility should be a standard component of that E -mail creation process.
4. Test e -mails with assistive technologies
Use screen readers like Nvda or Voiceover To experience e -mails from the perspective of visually impaired users. Make adjustments based on the test results.
5. Stay up to date with compliance requirements
The regulations for accessibility can develop. Therefore, remain informed about all updates of the EU Accessibility Act and about the associated standards.
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The overall picture: accessibility as an opportunity
While compliance with the EU Accessibility Act is mandatory, companies should consider accessibility as an opportunity as an obligation. Creating integrative e -mails benefits all subscribers, which leads to improved commitment, stronger brand loyalty and more positive user experience. Marketers who prioritize accessibility not only meet the legal requirements, but also extend their reach to a wider audience.
If you take the right steps now, you can ensure yours E -mail campaigns Stay effective, committed and accessible to everyone.
Author Bio:
By Jessica Lunk
Digital Marketing Manager
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
