Why Focus on Baby Boomers?
Baby Boomers are a critical audience for many businesses. As approximately 1/3 of all Americans, they represent a huge customer base who are eager to be engaged. They also tend to be more loyal customers than younger generations, making them an even more valuable market segment.
Crafting Content for Baby Boomer Audiences
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- Be personal: Personalization is key when engaging with any demographic via digital channels but especially so with Baby Boomers. Take time to customize messages based on age and interests so each customer feels special and valued by your brand.
- Prioritize visuals: Studies show that using visuals such as images or videos helps capture readers’ attention better than text alone – double bonus if they feature people over 50! This can help draw in potential customers and add interest and emotion to top-performing emails.
Keep your messages clear and brief: Due to their busy lifestyles, Baby Boomers’ attention spans aren’t as long as others. Make sure you get your point across quickly and concisely so they don’t lose interest mid-message!
Best Practices for Email Campaigns
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- Test subject lines – Subject lines are one of the first things recipients notice about an incoming email message; testing multiple versions will help you determine which ones work best for both boosting opens and getting clicks through on links included in the message itself.
- Monitor performance – It’s impossible to know what works unless you track results from past campaigns; use tools like VerticalResponse A/B testing and advanced reporting software to measure performance over time so you can adjust accordingly based on what’s working (or not).
