Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
Did you know that 80% of customers are more likely to buy from a brand that offers personalized experiences?
Personalized experiences not only drive clicks, but also conversions because you engage your subscribers in fun ways, creating memorable branded experiences in the inbox.
You are not alone on the path to perfectly personalized experiences. Litmus is here to help you with that.
And today we're announcing three exciting new features (including one of our most requested features by customers!) that will help you boost your email engagement and increase conversions like never before:
- Captivate your audience – and drive engagement Scratch cardsentice subscribers to take action
- Show your audience – don't tell – what others are most interested in and harness the power of social proof by showing live total clicks on images Signals of interest
- Put your brand at its best and say goodbye to time anxiety with Always-On Image surveillance in the Email Guardian
Read on to learn more about these exciting new features.
Game your emails with scratch-offs
You asked and we listened. Scratch cards are one of the most requested features, so here they are!
With just a few clicks, you can transform promotional offers and product presentations into engaging brand experiences that encourage subscribers to take actions that are perfect for both B2B and B2C audiences.
How to use scratch cards
Whether you're a B2B or B2C marketer, here are some ways you can use scratch-offs in your next email campaign:
- Offer special promotional offers to subscribers. Increase click-through rates and conversions by creating a fun, 1:1 opportunity to offer unique promotional offers like discount codes or free, time-limited access to a subscription
- Improve future campaigns by tracking engagement across promotional offers. By testing different offers in different segments, you can find out which ones have the most success and incorporate them into future campaigns
- Unveil new product offerings or company news with gamification. Increase engagement and clicks by creating a fun and mysterious way to share special updates like a free gift with purchase or an upcoming product launch. If you're a B2B marketer, you can use a scratch card to generate interest in an upcoming event or news of a partnership
See how it works:
Harness the power of social proof with interest signals
Social proof is a powerful concept that we believe influences consumer behavior in many aspects of daily life. They see its power in things like the number of social media followers or box office numbers, which signal to others what is popular.
Interest Signals embody the same concept in your emails by showing live image click totals and signaling to subscribers how others are responding and what they like most.
How to use interest rate signals
Not sure where to start with interest rate signals? Here are some ways you can use them in your upcoming email campaigns:
- Showcase the number of people who show interest in your brand's products By displaying the number of clicks on each product, subscribers are provided with a browsing experience supported and validated by other shoppers
- Invite subscribers to click on the topic or product they are most interested in and add a touch of gamification to your email
- Improve future campaigns by comparing your products, services or offers to find out which ones really resonate best with your target audience – and use this data to further refine future offers or campaigns
- Arouse emotions and action among subscribers by creating a sense of FOMO and intrigue by highlighting interest in email assets like eBooks, webinars, etc. to encourage more clicks
Watch the video to learn more about interest signals:
Protect your email images with 24/7 image monitoring
Every email you send is an opportunity to create positive brand experiences for your subscribers. But broken images destroy trust and slow image loading frustrates users.
That's why we created Litmus Email Guardian, the only solution with 24/7 email monitoring so you can make sure every email is perfect and lightning fast before it's sent.
In addition to monitoring for unexpected changes due to email client updates and broken or slow-loading links, Litmus Email Guardian now offers this too Monitor your email images and notify you if an image is broken or loading slowly.
Watch the video to learn more about email image monitoring:
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
