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Accessibility is important and marketers know. However, this does not mean that they always follow the guidelines to a T. Some marketers do not know how to make their e -mails more integrative – but luckily we can help.
The platform checked the platform in 2019 and continues to add new functions for marketers worldwide. It is our goal to help marketers create e -mails that look good and appear on every device and for every subscriber. When checks of lacquer music accessibility, it is much easier to optimize your e -mails for everyone.
Table of contents:
Why e -Mail accessibility is a fight for marketers
The guidelines for web content Accessibility (WCAG) 1.0 were published in 1999. The 2.0 version was published in 2008 and built on the school heads: “… for developers to ensure an accessible web experience for all users.” This means that accessibility in the past 25 years should be a focus for marketers. Why is it still a fight?
“I think there is a change element of” Oh, if we change the e -mail, we really really have to withdraw it. “I think there is a lot of thought that the e -mail gets boring and we cannot do all of these things.
Beth o'malley
Founder, CRM, e -mail and marketing specialist at Astral.
The truth is that there is a separation between intention and action. Only 47% of companies use even fundamental considerations to accessibility, such as old text in their e -mails.
The implementation of important best practices is not just a nice have.
Accessibility is a human right. It is confirmed by civil rights laws such as the European Accessity Act (EAA), the Americans with disabilities Act (ADA), the Accessical Canada Act (ACA) and the ADA standards for accessible design (ADA standards).
With the right tools you can identify areas for improvements and make small changes to your e -mails that have a major impact and improve your e -mails for everyone. We will help you with barrier -free tests in litmus.
Send with total trust
Preview of e -mails in more than 100 clients, catch up errors and make sure that accessibility. Cut the QA time into two halves.
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What is an e -mail barrier -free auditor?
There are tools that are smaller to robust to check the e -mail barrier -free -hence the name “barrier -free checker”. Some give them a grade of how they are accessible, and others will mark elements for the repair of elements.
You can check the color contrast using tools like Webaim and carry out your website via website barrier -free testing. However, there are not many e-mail-specific test tool-icing litmus. We contained accessibility tests in every plan.
How litmus accessible tests works
In the tests with accessibility in litmus, it is easy to make the optimization of accessibility part of your e -mail workflow. See immediately whether your e -mail is accessible to all of your subscribers during the e -mail. Then you will receive implementable advice on how you can make your e -mails more integrative (e.g. writing accessibility).
- Check whether your e -mails will follow the best procedure of accessibility. Litmus performs your e -mails over 40+ exams, including accessible design, coding for accessibility, contrast ratio and more to ensure that your e -mail is accessible to everyone.
- Listen how your e -emails sound on screen readers. 2.2 billion people live with any form of visual impairment, and many rely on screen readers to consume online content. This does not even include people who simply like to have their content read out loud. Litmus integrates into NVDA to read e -mails before sending.
- Get implementable advice to improve the accessibility of your e -mails. See whether your e -mail old contains when your content hierarchy is accessible and make sure that your HTML code is optimized for aids.
- Visual impairment filter. Check your e -emails against four FILM VISION deficiency to see how your e -emails for subscribers are displayed with visual impairments.
Who benefits from Lacchmus accessible tests?
Accessibility is not a nice have. It is a requirement. Lacchmus accessible reviews can help all brands that remain large and large and compliant.
| role | Challenge | How litmus helps |
|---|---|---|
| E -mail developer and designer | Designing and coding a nice e -mail to find out that it is not compliant is a big crap – and a waste of time. | Create the visual impairment of litmus in your e -mail design system to ensure that your e -mail design gives enough color contrast. |
| Marketing teams | It is important that your entire audience can easily read and click on your e -mails. | Lacchmus barrier -free checks offer you visibility without actually having to dive into the code – and guidance to remedy problems. |
| Compliance teams | External materials must meet the access laws in every country in which e -mails are sent, including the use of screen readers. | Listen how your e -mail sounds in over 80 languages to ensure that you work for those who have to or want to use the screen readers. |
Accessibility made easy
Creating accessible e -mails is no longer optional – it is required. Learn more about the effects of accessibility on brands from two industry experts.
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How to fix your e -mail barrier -free challenges
If you have checked your e -mails for accessibility and have found a mistake, you should fix it before sending. Here you will often find a handful of accessibility problems and to remedy litmus.
Problem: Your e -mails are missing WCAG compliance and barrier -free standards
If your e -mails do not meet the WCAG standards, you have to fix them before you even think about clicking on the “Send” button. Lacchmus combines any identified problem with the conservation with external aid articles so that you can quickly repair them.
Problem: Your e -mails are difficult to read in dark mode
As a user, I love the dark mode. Not so much as a marketer because it gives our workflow one or three additional step. If you consider that 82% of mobile users prefer dark mode, it is crucial to ensure that every send is easy to read in the preferred mode. Lacchmus checks your dark mode and your HTML error in the builder so that you can report your code.
Learn from the best
Your favorite brands use sparkmus to offer flawless e -mail experiences. Discover the ROI that your e -mails can reach with litmus.
Investigation of case studies 
Problem: Screen readers cannot interpret their e -mail correctly
This problem could prevent thousands of people from consuming information in their e -mail. The most common reasons that prevent screen readers from reading their e -mail correctly are:
1. Lack of hierarchy in your e -mail. Make sure you use H1, H2S, etc. and are not too unusual where the copy begins and stops.
2. They are missing old attributes. There is no reason to miss old attributes, especially if tools and litmus can identify all missed old text for you.
“We have been talking about the accessibility for many, many years. I know all of us, and I think old text is the lowest freak for accessibility. It is not very difficult to implement, but it has a big difference in the way screen readers can support people with disabilities.”
Lauren Gannon
Senior VP, Creative at Zeta Global
3 .. Important copy is in one picture. If there is text in an image, a screen reader cannot access it. And if there is a lot of copy, you may not be able to penetrate everything into your old text, which leads to missed information.
4 .. Too many dynamic elements. We love a good embedded survey or a personalized picture, but they are not always accessible. Make sure that every dynamic element that adds you meet the barrier -free standards.
Problem: Your e -mails are illegible on mobile and small screens
The fix for illegible e -mails on mobile and small screens is to use the reaction fast and hybrid e -mail design.
1. Reaction fast e -mail design Use CSS media queries to transform solid elements on desktops into liquids for smaller screens.
2. Hybrid coding Still uses liquid tables and images, but in contrast to reaction fast e -mails, these tables and images are fluid by default. Instead of using media queries to trigger these liquid states on smaller screens, the hybrid coding prefers the conditional comments from Microsoft to limit liquid tables on larger screens.
Not sure how to start? Our e-mail templates HUB has dozens of modern, high-quality templates that can be downloaded and used free of charge. Each has a reaction fast, hybrid and mobile version and can simply be set in such a way that you meet your requirements.
Problem: Your team does not have an accessible workflow
We can definitely help ourselves! Use this checklist for accessibility, which was written in accordance with the guidelines in Americans with disabilities Act (ADA) and European Accessiity Act (EAA), as a starting point to ensure that each sending of each field is granted from each box. The checks built into each litmus plan also contribute to the fact that their programs meet the basic requirements.
Make every email with litmus accessible
Accessibility tests are available in all litmus plans. Start your free test version and make your e -mails better for everyone.
Not ready to buy a plan? The Litmus Academy offers a free 20-minute course for e-mail barrier-free.
Still make a difference today
Maximize the effects of your e -mail with litmus to ensure accessibility and inclusive for all subscribers – regardless of your skills.
Create including e -mails
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
