Increase your email marketing with user-generated content

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One of the storms of email marketing is oversaturation. Creating original and fresh content and striving to sound honestly is not as easy as before. The truth is that people are fed up with being bombarded with traditional call-to-action campaigns, starting with unwanted spammy emails.

In order to fix this negative trend, market-related email marketing strategies combine with user-generated content (UGC). UGC is every content generated by users, e.g. B. Reviews, unboxing videos, tutorials and testimonials. Simply put, UGC is pretty much the digital equivalent of the word of mouth.

In combination with e -mail marketing strategies, UGC can help you to promote the commitment and trust of the brand and at the same time reduce constant stress regularly to create original content. In this article we will explain how UGC are used in e -mail marketing campaigns.

What is user-generated content and why does it work so well in email?

User -generated content (UGC), also referred to as user content (UCC), deals with all brand -specific content published by users on social media or other channels.

Types of UGC

• Text -based:
  • Reviews
  • Certificates
  • Tips and hacks
  • Blog posts
  • Social -Media subtitle
  • Forum -discussions (Reddit contributions, Ama -Threads, Q & a etc.)
• Video -based:
  • Video reviews
  • Product demos
  • Unboxings
  • Stories (Instagram, Facebook, Snapchat etc.)
  • Tictoks
  • YouTube shorts
• Image -based:
  • Social media contributions
  • Product in usage photos
  • Before and after the photos
  • Meme
  • Gifs
• Audio -based:
  • Podcasts
  • User remixed audio or jingles

With UGC, there is no lack of options, and the truth is that it can have a significant impact on sales and brand growth. According to the 2017 Turnto's study, 73% of the consumers surveyed assumed that UGC increases the likelihood that a service or a product would be bought.

It all depends on authenticity. People trust what a friend, a colleague or even a stranger says about a product than the company itself (which usually transmits its offer).

There are endless studies on how effective UGC has become, such as the study by Nielsen 2012, in which 92% of consumers provide information to take friends much more seriously than any other type of advertisement.

Consistent types of UGC with campaign goals

There are many ways to include UGC in your e -mails, but you have to be selective and adapt to your e -mail marketing campaign. Above all, it is absolutely necessary that you correspond to the UCC type with the aim of the campaign.

How to find and collect UGC

There are many ways to find and collect UGC:

• Monitor Social -Media platforms such as Instagram, TikTok and X to content that is relevant for your brand. Search for tags, mentions and brands -Hashtags.
• Create a unique hashtag that is relevant for your brand to track UgC easier.
• Encourage customers to share their experiences after buying a product or using a service. Use incentives to increase the submission rates such as discounts, competitions and exclusive offers.
• Scan popular review platforms for customer feedback (Google, Yelp, Facebook, Reddit, etc.).
• Integrate the review widgets and extensions such as Trustpilot into your brand's website.
• Search tickets for customer support and chat protocols to get a positive feedback that can be converted into UGC.
• Add “your experiences” options after using your service or product and make sure that this is easy (e.g. with a QR code).
• Celebrate important customer milestones like a whole year with your service or product and ask you to tell you what it was like.

While these important points can support you in collecting UGC, it is important that you have full approval to repeat and reuse you. The risks of using UGC content without permission include serious damage to brand confidence, social media bans, DMCA taucedowns and copyright claims.

Best practices for the conversion of UGC in E -Mail campaigns

UGC is a content -gold mine that you should definitely reproduce in your e -mail campaigns, but there are some considerations to take:

• Promote authentic content: Avoid severe processing to keep the original tone, the voice and style.
• Fine tune: Optimize images and videos to ensure mobile friendliness and compatibility with e -mail contents restrictions. This includes the size change, compression, trimming and cutting.
• Clarify the context: All UGC used should be contextualized and explain who created what it is, why it is important and how it relates to your brand.
• Use clear CTAs: Combine UGC with uncomplicated, implementable buttons. Depending on the content, it can contain product links, reviews, guides, webinars, tutorials and others.
• Including: Make sure that all e -mails are perfectly manufactured and easy to navigate for all types of users. This includes avoiding a visual overload and the use of sufficient contrast between the background and text to make the e -mail pop.
• Draw the storytelling: Share real, authentic and reliable stories about your product and service, e.g. B. how it contributed to overcoming a challenge. This humanized your brand and makes it easier to contact the connection.
• Perform A/B tests: Try different approaches to use UGC in e -mails. This includes testing various text and visual placements, colors, target groups and delivery time as well as the fine-tuning after analyzing the marketing campaign.
• Confirm conformity: Guarantees that all common UGC have explicit permissions for redistribution and marketing campaigns. Although all types of content require this, this is particularly important for pictures and videos. Also always lead records of the consent to avoid future unexpected legal measures.

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In this way you promote more user -generated content from your audience

Due to the size of the company, industry and other factors, it is common to fight with a lack of UGC. In these cases there are some strategies to motivate the audience to share their experiences with their brand.

Use UGC aggregator tools

Follow UGC in a centralized place with specially developed tools such as Taggbox and Yotpo.

Encourage marking

Craft creative, fun and fascinating marketing campaigns to encourage your audience to mark your brand. Some examples are challenges, themed events and celebrations.

Work with micro-influencers

Find an influencer with real commitment and a social media profile that corresponds to the values ​​of your industry, and develop a strategy with you to encourage your audience to exchange experiences. However, take into account that paid UGC is not as efficient as organic most of the time.

Just do it sharing

Make sure that everyone, regardless of how technically they are, can quickly upload and share feedback.

Highlight UGC

Seat UGC regularly in your e -mails to build a feeling of recognition and appreciation. This will know your customers that your content is valuable.

Confirm your audience

Interact with your audience. Sometimes only a thank you is a long way, and to communicate with you publicly, is a step forward to improve loyalty and at the same time promote further participation.

Maximize the effects of UGC on e -mail marketing

Companies can significantly improve their loyalty, reputation, transparency and public perception with UGC. In fact, it is one of the best methods to build trust with customers.

However, the blind use of UGC is not the best approach. In order to use its full performance, it is of fundamental importance to develop a concise e -mail marketing strategy that corresponds to the goal of your campaign.

Organic UGC is inexpensive, spontaneous and real and offers unsurpassed authenticity and relativity. You can easily confirm this by asking yourself or some of your friends how often you have examined an evaluation or unope of a product before buying.

If you have not yet tried to use UGC in your marketing campaigns, you should start today. Start small and test how it works for you by recording a simple UGC block in your next email campaign with a testimonial, review or brand-social media post.

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Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps