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We have big news for you! Pathwire has acquired Email on Acid.
We'll give you a moment to let this sink in…
Although you probably have a few questions right now, the first thing we want to tell each and every one of our customers is that you don't have to worry about anything. Your Email on Acid login will not change and you will not lose access to any features, but you will gain opportunities to strengthen your email marketing efforts.
Who is Pathwire?
Pathwire is a leading provider of email deliverability services. If you've never heard of it, we bet most email geeks are familiar with two of the company's brands: Mailjet and Mailgun. Mailjet also developed MJML, the open source markup language that simplifies responsive email coding. Pathwire was founded in early 2021 as the parent company for these complementary services.
Pathwire's growing Deliverability Suite helps email marketers solve complex communication problems. It offers a powerful email API that helps major brands like DHL, Microsoft, and Lyft deliver more than 240 billion emails per year. Pathwire's mission is to help email marketers build connected experiences by providing reliable, cloud-native infrastructure, local expertise, and intelligent machine learning-powered solutions.
A match made in email heaven?
Email on Acid already had a close relationship with Pathwire before the acquisition. As an API customer, Mailjet integrates features of our email testing into its product set with a feature called Inbox Preview.
But here's the real reason Pathwire and Email on Acid fit together so well – our ultimate goals are in perfect harmony! Pathwire wants email marketers to “send smarter,” and Email on Acid wants to help you “deliver email perfection.”
By joining forces, we can cover everything from pre-deployment testing to campaign delivery. That’s why we’re excited about what the future holds for us… and more importantly, for our loyal customers.
Here's what Pathwire CEO Will Conway had to say in the official press release:
“While the world's leading email API and an innovative email marketing solution are part of the equation for building a reliable path to the inbox, we wanted to take it a step further. That's why we're excited to expand and expand our product offerings to ensure nothing stands between your business and your inbox. With Pathwire and Email on Acid, building connected experiences just got easier.”
Will Conway, CEO of Pathwire
What can you expect?
We would like to reiterate this email to acid customers there will be no disruptions or major changes immediately. That's good news. This means we can invest more in our product in the coming months and years and offer our customers a more robust suite of email marketing solutions. For our CEO and co-founder John Thies, Email on Acid was a passion project that began more than a decade ago. He knows you are in good hands.
“One of the biggest challenges in email marketing is dealing with the differences in how different email clients present campaigns. For 12 years, we've been simplifying this complexity with reliable email previews on dozens of clients and devices, and a growing set of tools that help marketers deliver emails perfectly. Email on Acid is excited to partner with the Pathwire team as our missions are directly aligned.”
John Thies, CEO of Email on Acid
John and his sister Michelle founded Email on Acid in 2009 and built the company into the market leader in comprehensive email pre-deployment technology. We're now a household name among email geeks around the world, and there's much more to come in the next chapter of our story.
With this acquisition, John Thies will step down as CEO and move on to new adventures. So let's all tip our hats to him as he rides off into the Colorado sunset!
Do you have any further questions? We are here for you.
If you have any questions or concerns regarding Pathwire's acquisition of Email on Acid, please do not hesitate to contact your Customer Success representative or contact Customer Support for further information.
“Times are changing” – as Dylan would say. However, we are confident that this change will have a positive impact on your email marketing efforts.
Whether you've just joined Email on Acid or have been using our platform for years, we want to thank you for your support and trust in helping us deliver perfect emails. Pathwire and Email on Acid have big plans for the future. So keep an eye on your inbox and our website to find out more about what's coming next. You can also get to know our new family better by visiting the Pathwire website.
Author: The Email on Acid Team
Email on Acid's content team is made up of digital marketers, content creators, and real email geeks. Connect with us on LinkedIn, follow us on Facebook, and tweet @EmailonAcid on Twitter for more great email marketing news and great convos.
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