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In the world of email marketing, time is of the essence, and efficiency can make all the difference between a successful campaign and a missed opportunity. While crafting compelling content and engaging visuals is essential, the foundation upon which your email campaigns are built is equally critical. This is where our HTML email boilerplate comes into play.
Starting from scratch with email coding every time you create a new campaign can be a cumbersome and time-consuming task. It’s like reinventing the wheel with each email you send. But what if you had a tried-and-true boilerplate at your disposal, one that not only saves you precious time but also ensures consistent rendering across various email clients? That’s precisely why we’ve produced this HTML email boilerplate.
What makes a good HTML email boilerplate?
A good HTML email boilerplate serves as a foundational template for creating email campaigns, offering several key features to make it effective and user-friendly. Here are some essential elements that we’ve included in our boilerplate:
Doctypes, HTML tags and meta tags set up and ready to go.
The boilerplate includes the universally accepted “best” doctype, HTML tags and meta tags to ensure consistent rendering across different email clients.
Different ways to achieve mobile greatness
We’ve included example stacking columns for both Responsive and Hybrid methods.
Accessibility starting point
We’re always talking about how important Email Accessibility is, so it would be a crime if we didn’t include semantic HTML and other accessible email starting points in our boilerplate.
Email Client Specific Resets
We’ve got your Outlook fixes built in, random Apple device blue links defeated and your randomly styled phone numbers covered!
Google Fonts, ready to roll!
Using the best method for using Google Fonts, we’re utilizing the @Font-face method of adding web fonts to our email, you’ll be able to add your font of choice and get rolling.
Clearly documented
Each part of our boilerplate is doing something, so we’ve included comments to let you know exactly why certain pieces of code are there and what they’re achieving.
The HTML email boilerplate
Section One This is our first section
Section Two This is our second section.
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Other resources for faster email coding
While using an HTML email boilerplate is an excellent way to streamline your email coding process, we also have plenty of other valuable resources available that can further enhance your efficiency and creativity in crafting email campaigns.
Whether you’re seeking inspiration, testing solutions, or looking to optimize your workflow, these resources have got you covered. Let’s dive in and discover how to supercharge your email marketing game.
See how email code renders before you hit send
Whether you use an HTML email boilerplate, email marketing templates, an email design system, or you code everything from scratch every time – you’re going to want to test and preview campaigns before hitting that send button.
Email clients render HTML and CSS differently. So, even if you use a solid boilerplate, you need to see how it ends up displaying in different mailboxes. With Sinch Email on Acid, you can preview your code and designs on more than 100 clients and live devices. That’s going to help you catch issues before it’s too late. Plus, it gives you the confidence you need to launch your next big campaign.
With Sinch Email on Acid, you’ll get unlimited testing with every plan. That means you never have to worry about hitting a ceiling. Preview away until you get it right.
Author: Alex Ilhan
Alex Ilhan is a freelance email specialist and email developer based in the United Kingdom with experience working for both brands and agencies. He’s also spoken on a variety of topics at email industry conferences. Find Alex on LinkedIn to connect.
Author: Alex Ilhan
Alex Ilhan is a freelance email specialist and email developer based in the United Kingdom with experience working for both brands and agencies. He’s also spoken on a variety of topics at email industry conferences. Find Alex on LinkedIn to connect.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
