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While it is important to maintain a vibrant and engaged subscriber list, it is a constant challenge. Over time, subscribers can easily drop off and the once frequent opens and clicks can decrease. But here is the good news: a dormant Email List does not have to be a hopeless case.
In this article we examine the art of reintegration with the help of Benchmark Email. Join us as we uncover the strategies, tactics and step-by-step guides you need to revive your dormant list and turn it into an active and responsive audience. With Benchmark Email as your ally Re-engage subscribers and achieving your email marketing goals is not just a possibility, but a practical reality.
Why is an engaged email list important?
An engaged email list is of utmost importance for several compelling reasons. First and foremost, engagement is a clear indicator of the quality of your Email Marketing efforts. An engaged audience opens and interacts with your emails and represents a pool of potential customers who are genuinely interested in your products, services or content. This increased interest directly leads to higher conversion rates, whether purchasing, Register for a webinaror perform any other desired action.
In addition, engaged subscribers are crucial to maintaining a positive Reputation of an email domain. Monitor email and Internet service providers Engagement metrics and spam complaints to determine the legitimacy and relevance of your emails. High engagement signals to ESPs that your emails are valuable and desired, resulting in better inbox placement and a lower likelihood of marked as spam.
Beyond the technical aspects, engaged subscribers also provide a valuable feedback loop. They are more likely to provide insights through responses, feedback forms or surveys, helping you refine your offers and Customize your content according to their preferences. This in turn promotes stronger customer relationships and brand loyalty.
An engaged email list is not just a metric to brag about, but a cornerstone of effective email marketing. It drives conversions, improves Email deliverabilityand provides direct communication with your most engaged and loyal audience. Nurturing and encouraging this engagement is an ongoing process that pays off with improved ROI. Customer loyaltyand the overall success of your email marketing campaigns.
Free resource
The Basics of Email List Management: Tips and Best Practices
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How to identify inactive contacts and send re-engagement campaigns with Benchmark Email
Identifying inactive contacts in your Benchmark Email account is crucial to re-engaging them and optimizing your email marketing efforts. Here is a step-by-step guide to identifying these inactive contacts:
1. Log in to your Benchmark email account
Go to the Benchmark Email website and log in to your account.
2. Access your list or audience
In the Benchmark Email dashboard, click on “Contacts” and select “Lists” where you manage your email lists.
3. Select the list or audience you want to check
Select the specific email list or audience you want to analyze for inactive contacts. Click on the list name to access the details.
4. Sort contacts by engagement metrics
In the list or audience details above, select the Clean List feature.
Then select “Contacts not opened in the last few days” and select the time period.
Then select the option “Create new list”.
5. Save the inactive segment
The list will be automatically saved to your contact list, but you can rename it if needed.
6. Plan re-engagement campaigns
Once you've identified your inactive segment, plan and execute re-engagement campaigns tailored to these contacts. Create compelling content and incentives to encourage them to re-engage with your emails. Make sure to include:
- How they got on your list
- What types of emails can you expect?
- do you want to log out?
7. Monitor progress
Continuously monitor the effectiveness of your re-engagement campaigns. Track metrics like open rates, click rates, and conversions to assess whether your efforts are successfully reactivating inactive contacts.
This step-by-step process is just one way to identify inactive subscribers with Benchmark Email. Download our webinar recording below to learn more methods you can use to ensure your email subscribers stay engaged with your brand.
Free resource
The Double Engagement Playbook: How two emails lead to maximum engagement
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Biography of the author:
by Natalie Slyman
Content Marketing Manager
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
