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Many email marketers fall into the trap of not knowing when to send emails but not how to send them. Sure, you can create a campaign, send it to the masses, and present the results, but there is much more to email marketing than just the steps of creating and sending a campaign. Here are the steps we recommend when sending emails.
Step 1: Define goal and plan
What do you want to achieve with your email? What are your long-term and short-term goals? What type of message do you want to send or what template do you not want to use? These are very valid questions that need to be asked before sending your HTML email or newsletter.
Here are some general email marketing goals to consider:
- Increase the open rate
- Increase your conversions
- Increase sales
- Increase your subscribers’ engagement
- Move leads further down the funnel
Step 2: Choose a template and graphics
Which email templates will you use when sending campaigns? That's a good question. Look at your options and choose one or more depending on what you want to use them for. Choose one template for your sales emails, one for your tips, and so on. Once you've made these decisions, stick with them to create a sense of consistency with customers.
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Step 3: Organize your contact list
Go through your email list and cut out the hard and soft bounces that seem to be going nowhere. Segment your email list for better targeting. Once your contact lists are in order, you can easily set up your campaigns for optimal results.
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The Basics of Email List Management: Tips and Best Practices
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Step 4: Create your text and subject line
Your copy must Speak to your recipients and give them a reason to receive your message. Writing email copy is not always easy. You want to be concise and persuasive, but how do we, who are not copywriters, do that? We developed Smart Content to solve this problem for our users. All you have to do is enter the direction and Smart Content generates an engaging and specific email copy..
But just as important as your text – maybe even more important – is your subject line. Your subject line is the most important piece of information that will get customers to open your emails. Take extra time to write it.
Need extra help writing effective subject lines for your emails? Use our free email subject line generator.
Smart Subject Lines create engaging subject lines for every email.
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Step 5: Send test emails
You need to send test emails before sending an email campaign. The main reason for this is to catch errors, but you also need to see how your layout looks on major email service providers like Yahoo!, Gmail, and others.
Step 6: Plan and send
Choose a good day to send your emails. Data has shown that Tuesday through Thursday are good days. Whatever day you choose, plan your campaign in advance so you have time to make changes if anything changes.
Step 7: Review your reports
Check your tracking and reports about a week after you send your campaign to see how well it went. Compare your email campaigns side by side to see if there were any differences in open rates. Create charts and print your data for a more detailed look. Once you have your data, you can adjust future campaigns based on your findings.
Don't let the thought of sending emails overwhelm you. Take it one step at a time and you'll be able to send emails that will stay top of mind with your subscribers and maintain engagement. If you need extra help, check out Benchmark Email's free plan today.
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Biography of the author:
by Natalie Slyman
Content Marketing Manager
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
