Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
E -Mail Marketing remains one of the most direct and most reliable ways to share your blog content, as it ends up in the inbox of your audience correctly and promotes higher commitment. If you don't think strategically about how you can advertise your blog, simply create content for the emptiness, not for your audience.
Ross Simmonds, CEO from Foundation Inc, recommends creating content and distributing the marketers once. The reason is simple: the more people who see their content, the more leads produces. While there are many ways to bring your content in front of your audience, e -mail marketing is often not sufficiently busy.
This manual shows how you can use E -Mail marketing as an effective content distribution channel to promote more traffic and generate leads. We will show you examples of Drip campaigns with which you can give your content more eyeballs and how you can use newsletters to advertise blog posts and improve data traffic on your website
Use Drip campaigns for advertising for blog posts
Different purposes serve drip campaigns of the funding means that inactive subscribers are used again. Here are some drip -e -e -mail campaigns and how you use them to effectively advertise your blog posts:
1. Lead Nurteruring series
Leads that show interest in your product and subscribers who join your e -mail list would like to learn more about your product before making a purchase decision. Do not neglect these committed spectators after the welcome email. Create an E -Mail series, which is also known as E -Mail -Drip campaign, which provides information in digestible parts. Feautre links to blog posts that answer joint questions about your product in your e -mails. In the course of the series, it is advisable to send e -mails with links to blog posts, in which it is explained how your product distinguishes you from your competitors. Some of the blog post types that can share in a lead food -e -e -e -mail series:
- Important functions of your product, including new publications
- Case studies that show satisfied customers
- Comparative contributions such as your product compared to your top competitor
2. Retargeting campaign
Retargeting drip series is best suited for potential customers who have dealt with their content in the past, but do not yet have to convert. You have information about the content with which the potential customers are involved, e.g. B. the specific product page you visited, or the resource (white paper or eBook) that you downloaded.
If a prospect has visited your price side several times, you can send him a prices comparison. Follow this with a certificate of a customer who was worried about pricing and select your product for its price -performance ratio. Studies have shown that testimonials influence the purchase decision of 95% of consumers.
3. After demo campaign
This is for you if you sell a product that can be demonstrated live, e.g. B. SaaS and other technical solutions. If you provide a product demonstration, you cannot be silent and adhere to the mere possibility that the prospect selects your product.
Instead, add the potential customer to your post-demo campaign and send an email that emphasizes the value of your product again. Share blog posts about the Allganzes range of your product (USP) to keep it through the spirit of the potential customer and to improve the chances of converting these prospects.
Use your E -Mail newsletter to advertise blog posts
Recent studies show that 81% of the brands email newsletters use. If you are not yet using e -mail newsletters, risk losing leads to your competitors. An e -mail newsletter offers a great channel to distribute your content: You can share blog posts that highlight a new product, announce new functions or a pricing model, reveal the latest product update and much more.
With the prevalence of newsletter, however, you cannot create any for reasons of will. It requires meticulous planning to get the best out of e -mail newsletter. Here you can find out how to use E -Mail newsletter to advertise blog posts:
1. Create a list of subscribers
Creating your E -Mail list is probably the most demanding part when executing your e -mail newsletter, but you cannot do without list. Your e -mail newsletter achieves the intended results when you have an essential list. When you are just starting, our comprehensive guide to grow your subscribers offers the step-by-step strategies you need.
2nd segment of your list
Lasting segmentation is essential for successful e -mail marketing today. In order to build a loyal followers in your newsletter, you have to provide curated content experiences. Segmentation drives the right personalization. Based on the interests of subscribers or other identifying factors, such as the blog post that you click on when you visit your website, the resources you download, the products you buy, the region in which you live, or in the industry in which you are.
3. Curate your content
When it comes to leading readers to their content, they need an e -mail that quickly summarizes the most important points they will learn. Consider sharing a teaser snippet or a short move out to arouse interest, or integrate a short newsletter format to get several blog highlights at the same time. This variety can engage the subscribers and build continuous interest in their new content. Then give them a link to read on.
To promote more clicks, make clear and convincing action requirements that motivate subscribers to visit their blog. Follow the most important metrics such as open prices, click rates and social stocks for every email type OB It is a simple email or a more detailed newsletter. If your commitment falls, re -evaluate your subject lines, timing or the relevance of your content. Over time, these findings can help you refine your strategy and increase your blog readership.
4. Select the right time to send newsletters
Avoid overwhelming subscribers with too many newsletters. Remember, your audience has only limited time and attention.
When it comes to shipping time, the latest litmus report found that sending e -mails between 10:00 a.m. and 11:00 a.m. achieved the highest open rate. However, the time that is best for your audience can differ. For this reason, monitor your newsletter performance to determine the best times for sending your e -mails.
Implement these e -mail strategies and monitor your website analysis to measure the increased traffic and commitment of your blog.
Frequently asked questions
How can I use e -mail marketing to advertise my blog posts?
Share your latest blog content with your subscribers by involving links and summaries in your e -mail campaigns or newsletters. Segiate your audience and personalize recommendations to increase the commitment and increase traffic in your blog.
Which types of E -Mail campaigns are best suited for the content distribution?
Drip campaigns, newsletters and targeted updates are effective ways to distribute blog content. Consider the care of series, retargeting flows and post-demo campaigns to keep your audience up to date and committed.
How often should I send my subscribers an e -mail about new blog posts?
The ideal frequency depends on the preferences of your audience and your content plan. Monitor the engagement metrics and test different shipping times to find out what works best for your subscribers.
Author Bio:
By Natalie Slyman
Content marketing manager
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
