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Is Dark mode for HTML -E emails a temporary trend or is it popular enough that teams should look at it when designing, developing and optimizing campaigns?
According to a Pathwire and ASCEND2 survey, 44% of the marketers will consider dark mode during the E -Mail production. Another 28% have to start plans. But what about your list and your subscribers?
It is a difficult question and it is one that we tried to answer since we started our Darkober -Dark mode exploration last year. It is not easy to find out whether your subscribers display e -mails in dark mode. But I was ready for a challenge! That is why I have carried out an e -mail experiment from the Dark mode in the past few months.
UPDATE: E -Mail on Acid now offers Dark Mode Open Tracking in our application. Find out how many subscribers show campaigns in dark mode on certain e -mail customers.
A test for HTML -E emails for dark mode
E -Mail about the CEO of acid, John Thies, and I had a few conversations on the best way to possibly take this with the help of our E -Mail readiness platform. In the end we chose a method that I call The Dark mode -Pixel -Hackin the carefully placed analysis tracking pixel.
If you want to try such an experiment with your own campaigns and subscribers, we have put together a How-to-PDF for the Pixel Hack of Dark mode.
Take a look at the following infographic to see the results of our experiment that took place in the past few months of 2020 and included six different campaigns.
Click here to display a larger picture
Reduce the results
I was a bit surprised at how many of our subscribers really open our e -emails in dark mode. Some of me originally wondered whether the percentages were low because the dark mode is still quite new. In fact, similar studies of others in our industry showed even higher numbers.
Our audience can be part of the reason. Developers use the Dark mode to support the eye load. This means that you also tend to look at e -mails in dark mode. However, we have from subscribers to our lists for which we have the information. Only about 25% identified by them as a developer.
A very important thing that you should consider is that the hack with which I carried out this experiment only works with e -mail clients that use webkit as a rendering engine. This includes important customers such as Apple Mail and Outlook for Mac. Mail and Outlook for Windows do not use web kit.
Despite some blind stain, it can be assumed that a decent percentage of the “unknown” also uses the Dark mode for e -mail in our experiment. After all, Mail users have had the opportunity to try out the Dark mode since 2019. Our test results make it clear that a significant segment of Mac users prefers the Dark mode. I would also expect that the use of the Dark mode will continue to climb if the trend continues and more people take over it.
The conclusion in the E -Mail Use of Dark Mode
If at least 10% or more of your subscribers use the Dark mode, you may lose by not optimizing for this type of user experience. Designing and developing e -mails with dark mode improves your chances of dealing with your entire list of your campaigns.
Are you looking for more content in dark mode for e -mails? Take a look at our Dark mode infographic, read the debate about the Dark mode compared to light mode and look at our webinar. Design e -mails for the Dark mode, in which I give some advice together with two other experienced developers.
Author: The e -mail in the acidity team
The email about the team of acid content consists of digital marketers, content manufacturers and direct e-mail geeks. Connect to LinkedIn with us, follow us on Facebook and tweet on Twitter at @Eemailonacid to get more sweet things and great convos in e -mail marketing.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
