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As a marketing agency, freelancer or consultant, your primary goal is to serve your clients in the best possible way – from providing high-quality strategies and expertise to best-in-class tactical execution. And to achieve this, you need to be able to recommend and deliver the right vendors and technologies to your customers every step of the way.
This is why building and growing the right partnerships is critical. How do you identify and select these partnerships? What makes one digital marketing platform a better partner opportunity than another? This article will help you understand not only what to look for in an affiliate program, but also how the right program can help you reach more customers and provide them with value.
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Marketing agencies and digital marketing providers – the perfect partnership
So how can agencies partner with digital marketing platforms to grow their business? There are two main types of relationships that agencies build with their technology partners to drive business: by recommending (or recommending) the technology tool to their clients, or by using the tool itself to provide and manage marketing services for their clients.
If you administer Marketing your customers through your partner’s tool, You both recommend and use the digital marketing platform that you think best suits your customers and set up and run their digital marketing campaigns through the tool on their behalf.
This allows an agency to build expertise across their partners' tools, achieve efficiencies, and expand the scope of services they can easily and securely offer their customer base. Depending on the partner's capabilities, it can also enable agencies to manage their clients' digital marketing in one place and with a single, consolidated login.
If you refer a customer to your technology partner, You'll help your clients navigate the complexities of the ever-changing martech tools landscape by evaluating the tools available and making a decision that your agency can confidently recommend to its clients.
If your customers decide to make a purchase based on your recommendation, you can earn revenue from that purchase. This relationship allows you to comfortably and confidently share your opinion and expertise with your customers about which tool is right for them, and share the successes and use cases your other customers have experienced with that tool.
How agencies, consultants and freelancers benefit from partnerships
- Improved efficiency: Streamline your customer and campaign management workflow with centralized signups, onboarding support, and tool integrations.
- Accurate reporting: Easily demonstrate your effectiveness with the ability to create accurate reports on your clients' marketing performance. Digital marketing platforms often provide comprehensive analytics in one place, allowing you to present tangible results to your customers.
- Better campaign performance: Partnering with a digital marketing platform gives your customers access to comprehensive digital marketing tools. This makes it easier for customers to adopt new marketing tools and implement an integrated digital marketing approach, resulting in higher success rates and consistency across multiple platforms.
- Additional income: Often, digital marketing platforms offer a wealth of benefits for agencies, such as: Such as performance-based bonuses, revenue share opportunities, and more, so you can create additional revenue streams.
- Access to external support and expertise: By partnering with a digital marketing platform, you gain access to support and marketing teams to ensure successful customer onboarding and ensure best practices are followed.
- Brand control: Digital marketing platforms often offer brand control tools such as pre-built templates, locked content, and approval workflows to ensure compliance with all brand guidelines.
How your customers benefit from partnerships
- Cost-effective: Digital marketing platforms provide your clients with effective marketing tools to target specific audiences, optimize advertising spend and measure return on investment with unparalleled accuracy. This ensures that marketing budgets can be maximized for optimal results and your customer gets more for their money.
- Optimized processes: Through centralized registration, reporting and other workflow tools, customers benefit from seamlessly executed campaigns, on-time delivery, consistent brand messaging and consistent communications.
- Increased value: Customers benefit from advanced analytics, targeted messaging, and personalized customer experiences delivered through a partnership with a digital marketing platform. This builds trust and increases the perceived value of the services you offer.
What makes a good affiliate program?
Not all affiliate programs are the same. Choosing the right digital marketing platform for a partnership is crucial to its overall success. But with so many options, how can you be sure that a digital marketing partner will meet your needs? Here are some things to look for when choosing an affiliate program:
- Renowned Brand: Choose an established and reputable program from a trusted brand in the industry, a program with a proven track record. Consider their experience, reviews, and years in business.
- Product offering/scalability: Look for programs that offer a diverse and scalable product offering. This ensures the partnership can adapt to support you as your needs grow.
- Access to training and support: A good affiliate program provides easy access to quality training and support. Look for programs that give you and your customers access to one-on-one support, product training, webinars, and other learning resources to keep you up to date on the latest marketing trends and best practices.
- Customer reviews: Be sure to check out reviews from previous and current customers. Customer reviews and success stories are proof of the effectiveness of the program. Prioritize programs with positive customer feedback.
- Collaboration opportunities: Does the partner program offer collaboration opportunities to help you reach a larger audience? A successful partnership depends on collaboration. Look for programs that promote a collaborative environment; This can result in joint projects from which both sides benefit.
- Marketing support: Effective marketing support is the cornerstone of a good affiliate program. This includes co-branded materials and campaign resources. The more comprehensive the marketing support, the easier it is for you to promote and sell the products or services.
- EExpertise: Look for an affiliate program that demonstrates expertise in its industry. Whether through thought leadership, awards, or an experienced team, expertise is key to helping you successfully tackle digital marketing.
- Customer service: Exceptional customer service is non-negotiable. A responsive and supportive customer service team ensures you can resolve issues quickly, creating a positive experience for you and your customers.
- Robust tools and features: Ultimately, it's the technique that calls the shots for any partner you're considering. A digital marketing platform partner should have best-in-class tools and features that make comprehensive multi-channel digital marketing, including email, text messaging, social media, paid advertising, and more, easy.
- Programs that work for you: Finally, the benefits of the program itself must be a good fit for you. Whether you're looking for technology to help you manage your customer marketing efforts or you're looking for a trusted partner to recommend to your customers, you can expect your affiliate program to not only offers tangible benefits for you, but also for your customers.
Permanent contact for agencies and freelancers
To best support agencies, consultants and freelancers looking for a reputable, reliable digital marketing partner to recommend to their clients, Constant Contact has created a tailor-made agency program.
It has literally changed my business. The partnership has allowed me to gain brand awareness and trust, providing me with multiple sources of income in addition to my client work and training tools to become a better marketer.
Aaron Wesley means
Owner, ACTIVATE Business Solutions
To learn more about how Constant Contact can help your agency add value to your clients, visit our Agency Partner Program page!
Become a Constant Contact partner today.
Learn how the right partnership can create more value for you and your customers.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
