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Many major holiday marketers circle their campaign calendars because they are reliable revenue drivers that can be counted on every year.
These holidays require solid, week-long marketing campaigns like Black Friday, Thanksgiving, and the winter holidays.
But what about the holidays in between, the “Fun Holidays”?
These are the holidays that show up in fun marketing campaigns, such as National Donut Day (June 7th, by the way 🍩) and National Pet Day.
Many marketing teams may be debating whether or not to run a campaign around this wonderful holiday. In a time when marketers know how important it is to make every email count, the question arises, regardless of your industry: How can you create engaging, engaging, and entertaining holiday email campaigns for your subscribers create that leads to conversions?
Let’s take a look at my own inbox to answer this question! Over the course of a few weeks, I noticed three “fun holidays”:
- Leap Day (February 29)
- Pi Day (March 14)
- April Fool's Day (April 1st)
I wondered how many brands would take advantage of Leap Day since it only happens every four years? Or April Fools' Day (which we might wish didn't come every year…), as an opportunity to grab my attention in a very busy inbox.
So I checked my inbox for some of my favorite trends I've seen this holiday season and the ways brands are celebrating them. In this blog post, I shared some of my favorites and offered suggestions on how marketers can make the most of these opportunities to gain subscribers.
Which holiday emails were best received?
Every weekday I receive an average of 240 promotional emails (I know, but such is the life of a curious email geek).
leap day On March 29th, I counted 51 emails that were related to Leap Day in some way – that's about 20% of all the promotional emails I received that day. At first I was surprised that I thought the number was low. I thought it would be much higher as brands would have the rare opportunity to meet subscribers where they were, looking for excitement around the rare holiday.
However, of the three holidays I examined, Leap Day was the one that marketers used most often for marketing campaigns. First of April Campaigns on the topic “1. April” and “Jokes” came in second place, with only 24 emails mentioned in 11% of my promotional emails or whose content was related to the joke holiday (more on the content in a moment).
Pi day on March 14 landed in third place with just 7% of all promotional emails surrounding Pi Day.
What stands out to me is the opportunity for marketers to increase their participation in these fun holidays annually, not just on Leap Day.
Not all of the emails in my inbox contained a discount code for a Pie, Pi, or 3.14-related product, but just acknowledging the holiday and adding some unexpected fun to the inbox really caught my attention.
After going through all the content of these fun holiday promotional emails and emojis (and having a lot of laughs at great puns), I noticed that the most common content was about discounts and ways to further engage subscribers .
Let's take a look at some fun examples of holiday promotional emails that had the recipe for success.
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