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Today is a special day in the life of Email on Acid. Back in September we announced that we had reached an agreement to be taken over by Sinch. Since then, we have been patiently waiting for the deal to close. And now the time has finally come – today we officially become part of the Sinch family!
We're email geeks through and through, so the idea of bringing email perfection to a wider audience is exciting to us. And of course the feeling is mutual: Sinch brings additional communication channels, which will give email senders a much easier path to omnichannel and the adoption of additional messaging APIs. Don’t worry – we’ll continue to embrace email through and through. The Email on Acid product you know and love continues as a standalone brand, and our team remains focused on helping you achieve better results through pre-deployment email testing.
However, if you're thinking about adding new channels to your communications strategy, we think you'll be excited to see what possibilities this new chapter offers.
The future of customer communication
For the Pathwire portfolio, which includes Mailgun, Mailjet and Email on Acid, acquiring Sinch was a natural next step. Today, customer communication takes place across a range of different channels, platforms and devices, and in a world where connected experiences are the norm, keeping email siled makes no sense.
When you expand your email experience to include mobile messaging, voice, and video services, you not only focus on the present of customer communications, but also prepare yourself to deliver the experience the next generation demands.
Take your email strategy to the next level
Don’t worry – emails aren’t going anywhere. It is the best channel for marketing ROI and offers benefits that no other medium can offer. But no communication channel can exist alone.
Learn how you can expand your reach and improve your customer experience and conversions by integrating messaging and conversation APIs.
New heights for your marketing campaigns
When it comes to customers, there is no one-size-fits-all approach. With nearly 20% of Americans receiving more than 50 emails per day, it's important to combine your campaigns with additional touchpoints, which you can now do through Sinch's messaging and conversation APIs.
Think about your latest campaign. Maybe last year you promoted your latest product or gave your customers a great offer to thank you for their trust. Now think about how much further this campaign could have gone if you had sent your audience a final call to close the deal via SMS. Or if you had a chatbot linked to handle some of the most common shipping or delivery FAQs.
Today, your success depends on providing a superior customer experience and making it easy for your subscribers to complete their purchases. By integrating additional channels into your current email strategy, you can deliver more targeted and effective messages based on your users' preferred form of communication.
Advanced features for your transactional messaging
Providing a great post-conversion experience is key to the success of your business Transaction notifications play a big role in this phase of the customer journey. From 2FA and identity verification to order or shipping confirmations, transactional messaging is essential to the daily operations of all types of businesses around the world. And while email is still the preferred channel for these types of notifications, users now expect brands to deliver these updates through a variety of channels.
Imagine the possibilities: order confirmation emails that allow users to click through to a chatbot for ongoing shipment tracking; User preference centers that allow customers to choose between SMS or email for delivery status updates; or even triggered emails with a link to a flash call verification when you sign up for services that require additional validation.
Sinch's messaging and conversation APIs open up a world of possibilities for your transactional messaging. Especially at a time when supply chain issues are causing unexpected disruptions and an increase in customer support issues for many companies.
Get ready to transform your customer experience
Integrating a range of channels comes with its own challenges, but at Sinch you are supported by world-class experts. If you're interested in adding new communication channels to your repertoire, you can try Sinch for free here.
Would you like to know more about the Sinch family? Continue exploring the Sinch portfolio and plan how you will take your customer communications to the next level in 2022.
Author: Will Conway
Will Conway is CEO of Pathwire, the communications services provider that helps brands build meaningful connections with their customers. The Pathwire family includes Mailgun, Mailjet and Email on Acid.
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