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E -Mail remains one of the best ways to reach your audience, but you are not approaching
Have a lot of luck with a shotgun approach.
Your leads are constantly bombarded by offers and advertising campaigns. And to stand out from the noise, you have to create E -mail marketing Assets that take individual subscribers and preferences into account. How you do that? By carefully examining the data you get from your marketing analysis, you can create more convincing Marketing -E emails And ultimately you achieve your goals better.
What you look at depends on what you want to achieve. However, there are some proven metrics that you should use to follow the performance. We have put together some E -Mail metrics that you should follow together with a breakdown of the metrics, which you should follow on the basis of your e -mail marketing goals. Are you ready? Let us immerse yourself.
E -Mail Marketing metrics for surveillance (and the goals you reach that you reach)
There are many e -mail marketing indicators that you could use that ultimately tell you how well your e -mails work. Here are ten that you have to see.
1. Goal: Generate income
Metrik: Return on Investment (ROI)
This metric is a big one because you can see whether the money you insert into your e -mail marketing, which is worth what you receive in return. Obviously, they want to see that their return from the campaign increases to the campaign. If you invest the same number and achieve more growth in return, you know that you have a very successful strategy.
There are ways you can Calculate your e -mail marketing -roi; Simply make sure that you check this metric of every quarter or something to ensure that you see the right financial return.
Metrik: sales per e -mail
So much you earn on average for every Marketing -E email that you send. The increases here have the potential to lead to new developments elsewhere. For example, if you can increase your sales per e -mail, you may be able to expand your product offers, bring in additional new talents or expand into new markets.
Segmentation of your e -mail list can lead to better conversions. With segmentation you send another marketing message to different groups of potential customers based on your reactions in the past. This type of strongly targeted marketing is more resource-intensive, but can also significantly increase its conversion rate and sales.
Upselling and cross-selling can also increase your income from any potential customer that reacts. Instead of marketing a single product with every e -mail, you can increase your sales by offering coherent products together.
Metrik: conversion rate
A converting is if a receiver performs the desired action that he should carry out. This metric illustrates the strength (or the lack of it) of your contact list and your general level of the subscriber engagement. When your conversion rate is highIt means that you really have a message with your recipients. If the desired action is to buy a product or improve a service, you can achieve more income.
2nd goal: promotion of a product or service
Metrik: click rate (CTR)
Your CTR is how often subscribers click the links in your e -mail from subscribers who have opened your e -mail. A high CTR suggests a great interest in your product or service and repeats clicks of a single person to assume that you well qualified lead.
There are a number of variables that can influence their success in this area.
Click your potential customers and buy more often when you have a single or several related products? It helps If your emails are mobile-friendly? Do it better if you list a price in the e -mail yourself or when it is displayed as soon as you have clicked aside?
If you test these variables to see that the best results are achieved, you can dramatically increase your success in this area. Follow your results to find out what your potential customers react to. Test a variable with similar lists to learn more about what works.
3. Goal: Create a high-quality email list
Metrik: Subscribe rate
People denote for all kinds of reasons. However, if you see a pattern of deregistration, it is a sign that you look at your e -mails and try to find out what people could reject.
Metic: bounce rate
If an e -mail bounces off, it means that it has never reached its intended recipient. And when many e -mails bounce off, this means that you may have temporary or long -term problems with your available rate rate. This leads us to our next metric …
Metrik: Delivery capacity rate
Speaking of delivery ability, this relates to your overall success if you rise in front of your subscribers – i.e. e -mails that end up in the inbox and not bouncer or in the Spam folder.
Metrik: Spam complaints
Too many spam complaints can have a serious impact on long-term availability. It can even have e -mail service providers who block their address by placing them on one E -mail blacklist. Make sure that your e -mails are not regularly marked as spam. If this is the case, you have to take measures to determine what's going on.
Metrik: List growth rate
The goal should always be list growth. Take a look at how many new subscribers you will win over time and just as important as this number is compared with the number of people who are unsubscribed.
While the size is not everything, the number of committed, high -quality leads that you reach is important.
Find out whether your e -mails switch off the prospects by observing your dimensional rate, bounce rate and delivery rate rate. People who do not deregister in their list is a normal part of marketing. However, if you find that too many people go, your bounce rate is high or your e -mails are not delivered, something could not be right with your approach and quality of the addresses you attack. Make sure you practice Opt-in-email marketing and that they concentrate on it Create your list instead of buying you.
4. Goal: Increase in brand awareness
Metrik: E -Mail approval and forwarding rates
It is very helpful if your current subscribers help you bring new ones. To see if it happens, you can see how often your buttons “share” and/or “forward” click.
Metrik: Open rate
If your goal is Increase in consciousness for your brand Or a new product, apart from an effective social media strategy, is your open rate one of the most important metrics. This is the measure of how many people open their e -mail campaigns and how many delete without reading them.
If your open rate is lower than you want, there are a number of strategies that you can increase. Change your subject line For something that gives urgency, for example, can help increase your open rate. You may also want to vary the times and days when you send your e -mails. B2B -E emails can receive more answers during the morning. For B2C communication, weekends can work better for you.
It is important to note that the Apple's new mail data protection function is now making the persecution of this metric a little difficult. Since subscribers can block the sender from access to their information, including e -mail open, this metric may not be correct, especially if you have many subscribers to use the Apple Mail.
5. Goal: Increase the website website
Metrik: Click Rate
If you want to increase data traffic onto a target page or product page, measure how many people click on left in your e -mail compared to the number of people to whom the e -mail was delivered.
To learn more about who visits, create unique tracking codes that contain in every e -mail. These codes can tell you which potential customers your website visit to learn more. In combination with other information that you have about any interested party, you can learn more about what you are reacting. At benchmark -e -e -mail we follow this metric for you by specifying which e -mail recipient clicked on which link so that you can see who is visited which page of your website (as long as the link leads you to a website).
If one of the links in your e -mail does not generate a lot of clicks, try it out A/B test Different language, colors or fonts for this specific link.
How often should you check your metrics?
To ensure that you do not miss large swings, check your metrics at least monthly (one automated E -mail marketing software with A Integrated analytics dashboard it will be easy). You should also be able to identify the performance trends every week so that you can identify all patterns that may not be obvious every day.
Fast tips for improving your e -mail marketing key figures
- Focus on creating opt-in-email lists. This ensures that those who receive their e -mails actually want to receive them. This improves your availability rate and reduces your jumping and unsubscribe rates.
- Note the number of emails you send and how this plays in your email conversion rate, the available rate rate, the click rate, etc.
- Rubbing your e -mail lists routinely so that spam accounts are removed. This can significantly improve the availability rates and reduce the number of hops.
- Keep your message precisely. If your e -mail is too lengthy, she will not be read – and worse, it could lead to a jump or cancellation.
Summarize
The shotgun approach for e -mail marketing no longer works. Too many of their subscribers are constantly bombarded by offers and advertising campaigns. To stand out from the noise, you must create e -mail marketing -assets that take into account the behavior and settings of your customers. By carefully studying the data of your marketing analysis, you can create convincing e -mails with which you can achieve your goals.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
