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Dearlus community,
Today I am enthusiastic to share some important messages with you: litmus is acquired by validity. This is an exciting new chapter on the journey of our company, and I could not be more optimistic what this means for our customers, our community and the future of e -mail marketing.
Our story continues
When our founders created litmus in a dormitory room 20 years ago, they had a unique mission to enable marketers to make their best e -mail marketing. This mission has not changed over the years since then and has always remained a core value for all of us here at lacquer. We have grown from a simple E -Mail -Render test tool to a comprehensive optimization platform that also offers analytics, collaboration tools and finally personalization functions. In every step of this development we focused on one thing: to create extraordinary e -mail experiences.
A strategic partnership
This acquisition brings together two companies that share a common goal: marketers help to offer outstanding digital experiences. Lacchmus has long been the recognized leader in the “preliminary area” and offers unprecedented solutions for the creation, testing and optimizing emails before use. The validity has established itself through the Everest platform as a leader in the analysis and the availability after sending “post-send”. By aligning these complementary strengths, we create a natural partnership that makes sense for the E -Mail ecosystem.
Since the market dynamics continue to exert pressure on e-mail marketers, we consistently hear from our customers you need and want us to continue to build up in the area after sending robust solutions. This acquisition creates the thousands of customers of both companies to consolidate supplier relationships and to achieve more value from a really integrated E -Mail platform that includes the entire life cycle.
What does this mean for our customers
For you, our esteemed customers, not many changes in the immediate term. The litmus products on which you rely on daily on the support team that you count on, and the innovation you expect will continue without interruption.
With a view to the future, this partnership enables us ::
- Combine our specialist knowledge with validity to create more powerful marketing solutions
- Expand our functions in your entire e -mail marketing workflow
- Offer more comprehensive resources if you need them
Our commitment to you is still the same: we will continue to offer the high -quality experience you expected, both within our platform and in your interactions with our team.
I'm looking forward to
I am happy about the possibilities that are in front of our combined organizations and I will eagerly cheer on them. Together, the boundaries of what is possible in e -mail marketing will continue to exceed validity and litmus and help them achieve an even greater success in their marketing campaigns.
I look forward to this next chapter on your trip.
Best regards,
Erik Nierenberg
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