Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps


How to Grow your social following with your Email list

Conversely, if your subscribers like your email content, there's a good chance they'll find your social content engaging! Here are some ideas to get you started:

  1. Add social icons to your email
  2. Send an email that specifically promotes your social channels
  3. Encourage social competition
  4. Use sharing links with your network to make sharing easier
  5. Encourage your followers to tag you on social media
  6. Include it in a welcome series
  7. Embed a dynamic social feed in your email

1) Include social icons in your email

One of the most popular ways to make your subscribers aware of your additional channels is to add icons and links to your social profiles. In most cases, marketers place social icons at the top or bottom of an email.

Figma has their social media icons in their Email footer:

Incorporating social icons into your email is easy to implement – ​​and that's probably the main reason why 76% of all email marketers are already using this technology. However, it is important to consider whether it is the right choice for your campaign.

Instead of including a list of social media icons in your email, consider communicating to subscribers the value of what they can expect from your social media channels. For example, say something like “See what's happening behind the scenes” followed by the TikTok icon, or “Get daily news updates” followed by the LinkedIn icon. —Jaina Mistry, Director of Brand and Content Marketing at Litmus

Reflect on yours Email campaign strategy Take a close look at your goals to decide whether including social media icons supports those goals or if they could distract from your main goals Call to action (CTA).

If you decide to include them, try to entice subscribers with you social proofHow Epic gardening This is done here by showing the number of followers they have on each channel:

2) Send an email that specifically promotes your social channels

Maybe you start an awareness campaign using social media followers Key Performance Indicator (KPI). If this is the case, you might consider sending an email dedicated to explicitly promoting your social channels – e.g Fractel does here:

Source: Really good emails

Something to consider how engaged your audience is. To ensure your message doesn't fall flat, it may be worth sending it only to your most active subscribers (e.g. anyone who has opened an email in the last week) or to new subscribers who are just getting acquainted with your brand (e.g. part of a welcome series – which we discuss in more detail below!) Segmentation is key!

3) Encourage social competition

Are you running a giveaway or contest on your organic social channel? Take this opportunity to put your social channels in the right light!

This approach makes it very clear to your subscribers Why You should use a different channel: you have the chance to win something – and the prospect of getting something for free is a powerful motivator to take action.

Boroux drives awareness of a contest they are running in a dedicated email that clearly lays out each step:

Boroux email

4) Use sharing links with your network to make sharing easier

SWYN (Share-with-your-network) links allow your subscribers to share content directly from your email. Whether you want them to share the entire newsletter or just specific details, SWYN Links seamlessly introduce subscribers to the social channel interface and allow them to share content with just a single click.

Here is an example in Litmus experience, a newsletter dedicated to promoting our upcoming in-person and virtual events. As subscribers clicked on each icon, they were taken to a pre-populated message that could be customized and shared within seconds:

Litmus experience

This is what a pre-populated post looks like on LinkedIn – notice how the meta image is pulled in from the URL!

LinkedIn sharing with your network link example

And this is what it looks like on X:

X share link

Down-to-earth farmers markets does the same in their monthly newsletter, with Facebook and X linked as sharing options.

Down-to-earth example

How to generate SWYN links: Use a service like Click to tweet or Share the link generator to easily create a URL that unfolds into a share link. Note that only X supports a pre-populated message; X and Facebook only support URLs.

5) Encourage your followers to tag you on social media

Social proof builds Brand trust, and it is one of the most sought after forms of validation. Encouraging your followers to tag your brand on social media can help you achieve just that!

Jules Acres Newsletter contains a module with Email copy Subscribers are asked to take a screenshot of their favorite part of their newsletter and share it as an Instagram story.

Jules Acree

If you are a retail brand, you should consider: CTA in your email Footer to highlight your brand, e.g. b Lanterns works for Instagram and Pinterest.

Lanterns

6) Include it in a welcome series

If a follower recently subscribed to your newsletter, they may still be in the process of becoming familiar with your brand. This is the perfect time to send an email that promotes your social channels, ideally as part of your Welcome series or even yours Onboarding emails.

Contextualize it in yours Email copyHow Playing outdoors does here: “Welcome to the first step on the path less traveled – this is where the adventure begins. From inspiration for your next expedition to the biggest and best deals, follow Outdoorplay on social media to see our gear in action.”

Outdoorplay email example

Source: Really good emails

7) Offer social media as an alternative for uninterested subscribers

Social media can also play a role in your re-engagement campaigns. For example, habitat offers Facebook as an alternative channel for subscribers who no longer engage with their emails.

Example of a Habitat emailExample of a Habitat email

Habitat recognizes a fact that many email marketers are reluctant to accept: email may not be the perfect channel for everyone. However, rather than simply letting an uninterested subscriber go – and completely lose connection – they offer Facebook as an alternative to stay in touch.

You can also consider adding CTAs to your Opt-out confirmation page as a way to keep the lines of communication open with a former email subscriber.

8) Embed a dynamic social feed in your email

Do you have a carefully curated and designed Instagram feed? Email is the perfect place to showcase your Instagram content Strange love does here:

strange love

Source: Really good emails

With the right solution, you can set up an Instagram feed in your email in just a few clicks. (Naturally, Personalize Litmus is our pick!) It's a great way to show the content you've curated on social to a new audience and entice them to follow.

Try it for free! →

Furthermore, it requires no programming experience use! Our collection of quick-start templates is designed to make work easy for anyone using Litmus Personalize, be it an email developer, designer, or marketer.

Getting started is so easy:

Cross-channel campaigns

So far we've mostly looked at how to use social media to drive email signups and vice versa, and how to encourage people to engage across both channels by . Let's take it a step further and look at campaigns that take a more integrated, cross-channel approach.

1) Increase web traffic through social proof

Some brands can use social media as a catalyst to gauge popularity and interest in products. For example, a retail brand like can highlight his “most popular” social media posts to subscribers. This provides social proof, increases website traffic and encourages potential customers to purchase.

Another way to achieve this is with Social feed counter. With Personalize Litmusyou can view the most recent like count for social media posts, e.g. B. “Like”. Boux Ave does at the end of the email:

Source: Litmus Guide to live polls and social proof

2) Run a special campaign

You can also send an email to announce a comprehensive, integrated campaign. For example, Yoga Alliance uses this approach for their #AllForYoga initiative, which has a two-pronged strategy. First, they encourage subscribers to take a survey and follow them on social media. They then invite participation using the campaign hashtags #AllForYoga and #WeAreYogaStrong.

Example of a yoga alliance

Leverage the strengths of each channel

Ultimately, both email and social media offer powerful ways for brands to connect with their audiences. While they may seem like competitors at first glance, they complement each other because of their different roles in the marketing funnel – social media at the top and email in the middle to the bottom.

By coordinating one Omnichannel strategy Across email, social media, sales and product teams, brands can help deliver a seamless experience at every customer touchpoint. How can you break down these silos and connect the dots?

Resources to learn more:

Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps

LEAVE A REPLY

Please enter your comment!
Please enter your name here