Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
5) Create excitement with countdown timers
Incorporating a real-time countdown timer into your emails can be a simple yet extremely effective way to create excitement or urgency among your subscribers.
Ikon Pass has a countdown timer in their email header that a sense of urgency Subscribers who know that time is running out for low pass prices. They also highlight additional savings and benefits that passholders have.
Source: The Email Personalization Guide
iClothing does this for the Black Friday promotion, offering lightning deals that match the offers on their website and change throughout the day.
Source: Litmus Email Gallery
6) Show – don’t tell – with social proof
Email marketing offers an incredible opportunity to build community and demonstrate authority in your field by incorporating elements of social proof.
Moms and Dads takes a multi-faceted approach to personalized emails in a campaign for expectant parents.
They adapt the content to the current pregnancy phase of the subscriber and then integrate pictures from their Instagram feed in emailhighlighting how to stay up to date with contests and product updates. This strategy encourages cross-pollination by encouraging subscribers to follow them online, expanding their audience for ongoing engagement across all platforms.
Source: The Email Personalization Guide
7) Collect first-party data with live surveys
With Third-party cookies On the way out of the network, your email program must focus more on Zero and first-party data. Good news for email marketers: This is where your medium shines!
In particular, Live polls are a rich source of first-party data. Hunter A campaign promoting a reissue of their classic wellies includes a live poll asking subscribers to choose their favourite boot. This not only increases engagement (every vote counts as a click), but also captures valuable data about subscribers' preferences.
Source: The Email Personalization Guide
Bulk goods used the excitement surrounding the upcoming London Marathon to engage their fitness-mad audience. They launched a campaign to measure participation, with a Live poll that gains valuable first-hand insights into the interests of its subscribers in order to better personalize future campaigns.
Source: The Email Personalization Handbook
Taking it personally
At Litmus, we want our subscribers to take things personally. Hear us out: If “Hi, %%Firstname%%” is the norm, you need to think outside the box to make a lasting impression on your subscribers.
That is why we recommend going beyond the MERGETAG and using elements that update dynamically when opened. This way we can help you.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
