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The digital marketing software market is valued at $60.3 billion. And it is expected to grow at a compound annual growth rate of 15.5% over the next decade.
With so many digital marketing tools on the market, choosing the right tools can be a daunting task.
However, it is important to invest in the best tools to improve your digital marketing efforts and help you stand out from the inevitable competition from your competitors. Competition is now a major challenge for 27.1% of digital marketers, according to a survey conducted by Influencer Marketing Hub.
So what tools should you use to get a head start?
You don't have to waste time looking for the best tools. In this article, I'll introduce you to five digital marketing tools that can boost your efforts and give you an edge over the competition.
5 digital marketing tools for better results
Here are five digital marketing tools that cover different areas of digital marketing.
They range from tools to increase website speed to tools to improve landing pages and improve the overall user experience.
1. TinyImage
TinyImage is one of the digital marketing tools you must invest in. It is an image compression tool that reduces the size of your PNG and JPG images online by over 75%.
You don't have to worry about the security of sensitive image files either. TinyImage uses a secure 256-bit encrypted SSL connection. Also, your images will be deleted within a few hours of uploading.
How can TinyImage improve your digital marketing ROI?
Larger images use a lot of bandwidth, which slows down loading times for your visitors.
Research from Digital.com shows that 21% of online shoppers are unhappy with slow-loading pages. Half abandon their shopping cart if a page doesn’t load fast enough.
This app is especially helpful for agencies that offer customized app development services. It helps them compress images in a few seconds and convert apps into fast loading times for their customers.
Use TinyImage to:
- Compress images without losing image quality
- Compare the file size of the compressed images to ensure you have the optimal file size
- Save time by compressing multiple images at once
Price
2. Sprout Social
Sprout Social is one of the best social media marketing tools on the market. It helps you manage all aspects of your social presence.
You can analyze the performance of your posts and Reels to find the best Instagram Reels to embed on your website. You can also monitor your competitors, manage conversations with your audience, and more.
Sprout Social boosts your social media marketing efforts. And according to research, effective social media marketing leads to increased sales for 55% of businesses.
What you can do with Sprout Social:
- Analyze the performance of your campaigns and gain insights into areas for improvement
- Discover current trends and ways to connect with your target group through social listening
- Schedule and publish posts on multiple platforms
Price
- default: $249 per month
- Professional: $399 per month
- Progressive: $499 per month
Pursue: custom
3. Zendesk
Customer support plays a crucial role in creating a better customer experience for your eCommerce store and optimizing your digital marketing efforts.
And Zendesk is one of the best tools you can use to ensure personalized customer support.
The AI-powered AI chatbot, live chat, helpdesk ticket system and other solutions help you provide instant and proper customer support.
Why is it one of the best digital marketing tools to increase your ROI?
Zendesk has helped generate numerous leads, sales, and signups for its customers with its affordable ownership offerings.
How Zendesk can help your business achieve better marketing results:
- It offers an AI-powered chatbot and live chat that responds to customer questions instantly.
- It offers the right reporting and analytics software to help you get real-time insights for your business.
Price
- Free: $0
- Starting: $19 per month
- Suite team: $55 per month
- Suite growth: $89 per month
- Suite Professional: $115 per month
Suite Enterprise: Get in touch with them
4. Ahrefs
Keyword research tools are important for any digital marketing strategy. And Ahrefs is one of the best out there. It will help you advance your SEO strategies to improve your website's visibility and ranking in the SERPs.
It is not just a keyword research tool, but a comprehensive SEO toolset that analyzes keyword ranking difficulty, facilitates backlinking, and more.
You can use it to scan your website for technical and on-page SEO issues that could be affecting your rankings.
Ahrefs also lets you keep an eye on the keywords your competitors are ranking for and gain insight into the SEO strategies they are implementing.
Additionally, you can use it to get content ideas that have the potential to drive traffic to your website and find link prospects from a database of over 14 billion web pages.
Ahrefs also offers access to other free digital marketing tools such as a backlink checker and AI writing tools
What you can do with Ahrefs to increase your digital marketing ROI
- Find keywords for YouTube, Amazon, and Bing and use AI to generate additional keyword ideas to reach a wider audience
- Find backlink prospects to improve your SERP ranking and strengthen your credibility
- Visualize your SEO progress using interactive graphics
Price
- Lite: $99 per month
- default: $199 per month
- Progressive: $399 per month
Pursue: $999 per month
5. Hotjar
Google has made it clear that it rewards content that provides a good site experience. Hotjar is one of the best digital marketing tools that can help you gain insights into how to improve user experience and optimize your store for conversions.
It provides heatmaps that allow you to see your website visitor activity and identify friction points. The heatmaps show you how your visitors move, click and scroll.
You can also use Hotjar to compare user behavior across devices to identify opportunities to increase conversions.
And if you run video ads or another type of ad on your website, you can conduct surveys and collect feedback from your customers to understand how it impacts their user experience.
What you can do with Hotjar to improve your ROI:
- View complete records of your visitors' journey on your website to find and fix user experience issues
- Access all user data, including feedback, metrics and session recordings, from a single dashboard
- Automatically create relevant surveys using AI and receive automated summary reports on responses
Price:
- basic: Free
- Plus: $39 per month
- Business: $99 per month
- scale: $213 per month
Use the best digital marketing tools today
Using digital marketing tools is crucial if you want to increase your ROI. And these are the 5 best tools available in the market that you can use.
They all serve different aspects of digital marketing, but have similar goals: improving audience engagement, driving conversions, and maximizing your marketing efforts.
Give them the chance to take your digital marketing efforts to the next level and increase your ROI.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
