Try a purple content strategy to differentiate in AI age
Just when it seemed as if the generative AI landscape was setting up, Deepseek entered and said: "Hold my beer."
Wall Street seems to be...
5+ Best Practices for Award-Winning Brand Newsletters
Trendy content marketing formats and platforms can come and go. Today’s TikTok campaign is tomorrow’s “Remember when …?” But one format has stood the...
Visionary content may not be (still) popular, but it is your secret edge
One of the best motivational speeches I heard did not come from a business event or a Ted conference.
It came from the Academy Awards...
How to tell stories that the C-Suite wants to hear [Video]
Content Marketing Institute Team
The Content Marketing Institute Team Byline states that this article reflects the collective work of the CMI team. CMI is a...
How to use GA4 and AI to find the gold in your data
Open a marketer's treasure chest and you'll see a wealth of data.
How do you choose the valuable gold from all the worthless pyrite? And...
What marketers need to know
People prefer the easiest way. When looking for information, they now turn to generative AI tools like Gemini and ChatGPT or even AI Overview...
How to promote your research for maximum press coverage
Brands generate original research to increase their visibility as thought leaders in their industry.
But the excitement won't materialize if the marketing team doesn't encourage...
Was ist überhaupt ein Content-Marketer?
Content-Vermarkter stecken seit langem in einer Identitätskrise.
In den letzten Jahren hat sich die Krise mit der Allgegenwärtigkeit von Content-Erstellern in der Creator Economy verschärft.
In...
How to work to improve your content and marketing role
You are underpaid for the marketing work you do.
That's the opinion of marketers surveyed for CMI's 2025 Career Outlook: Content and Marketing Professionals (registration...
How to Use Friction to Build Better B2B Customers
“The future is already here – it’s just not evenly distributed yet.”
This fantastic quote, usually attributed to author William Gibson, perfectly captures the state...
