Look for people in your brand's community to help you lead it
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Intuit knows that people ask a lot of questions about taxes.
For over 10 years, the TurboTax brand has offered an online question-and-answer support forum...
So verlagern Sie Ihr Storytelling auf Co-Creation
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Meine Frau und ich unterhalten uns ständig lustig. Nun, wir finden es lustig.
Gelegentlich, wenn wir unser Abendritual durchführen – das Haus schließen, Zähne...
Enhance Your YouTube Channel: The Four Best Video Editing Tools
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YouTube was launched in 2005 and is now the second largest search engine after Google.
Nearly 2.7 billion people use YouTube every month worldwide, and...
9 Actions You Can Take To Get Better Content Results Without Spending More
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In my career, I’ve seen it all. I’ve been through economic downturns. I’ve been through booms. I’ve worked with startups. I’ve worked at large...
Unveiling the Secrets of Brand Mastery
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The Brand Revolution Begins Here
Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power ofa meticulously crafted brand...
“Playing around” with generative AI doesn’t lead to innovation
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AI doesn't solve anything, but it offers the possibility of solving many things.
As marketing teams across industries experiment with generative AI tools, a strange...
Stuck in B2Boring? Take these lessons from the Super Ads Bowl
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Who will win the Super Bowl? The Kansas City Chiefs? The San Francisco 49ers?
Will any of the 40+ brands (yes, at least...
AI Anxiety – Does AI Detection Really Work?
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Have you ever wondered if the article you’re reading online was written by a human or an AI?
In today’s quickly evolving digital landscape, distinguishing...
Maximize impact with strategic giveaways: Increase brand loyalty and engagement
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In the highly competitive outdoor gear market, innovative marketing strategies are critical to brand growth and customer loyalty. Among these strategies, giveaways stand...
How to help your internal teams fall in love with innovative ideas
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Ironically, it's difficult for creative marketing and content teams to do the one thing they often want (and need) to do: incorporate new, creative...