We live in unprecedented times. Circumstances beyond our control have all forced us to temporarily or otherwise change and redefine what normality means to us. The result is a partly forced, partly voluntary adjustment that has led people everywhere to reevaluate almost everything. For marketers, this calculation is based on maximizing Return on Ad Spend (ROAS). In times of uncertainty, every dollar seems to count a little more than ever – and this is one area where affiliate marketing really shines.
The channel’s value here lies essentially in its performance model, which enables brands to increase the channel’s revenue by complimenting it with paid placements or media purchases to ensure that their brand exposure is maximized and reached in front of the intended audience.
But when it comes to booking placements, you want to make sure you tick all the right boxes – while keeping an eye on consumer needs and trends so you don’t miss any optimization
Opportunities. For example, placement scoring is often based on return on investment (ROI), but sometimes the concept of media value earned is overlooked. Earned Media Value (EMV) is the metric most commonly used by marketers to measure the value of unpaid brand impressions on third party content (think blogs, social media posts, product reviews, etc.). An example of this would be a high-traffic blog posting a recommendation for a D2C brand cashmere sweater and generating 1 million measurable impressions.
Download our e-book: Everything you need to know about booking a placement and learn the three simple steps to a successful placement booking:
1. Create your game plan
2. Identify partners
3. Evaluate placements and draw up a placement plan
Remember, if you take the time now to learn the correct process for booking placements, you can reap the benefits of successful placements in the future!
