As an affiliate marketer, it is important that we keep up with the latest trends and statistics. So here are 10 stats you should know about affiliate marketing in 2021.
It’s growing continuously
By now you may already know, but affiliate marketing is growing fast and there is no sign of it stopping. Revenue from affiliate marketing programs has increased 10% each year since 2015 and is expected to continue to grow in the years to come.
A global industry
Affiliate marketing is not only growing continuously, it is already a huge global industry. In 2018, the industry was worth over $ 12 billion, a number that is also growing, with European and American markets leading the way.
Brands rely heavily on affiliate programs
Today, affiliate marketing is extremely popular with brands around the world, with over 81% of brands relying on it. This is due to the success rate that comes with affiliate marketing.
Web hosting is competitive
Some of the best affiliate marketing programs can be found in web hosting, which is known to be an extremely competitive field. This is due to all of the high quality providers operating in this area.
Suitable for all ages
Recent studies have shown that affiliate marketing is present in all age categories, with the largest segment falling in the 25-54 year range. Today, over 81% of affiliate marketers target this age group as they have the most active income.
Mobile optimization is the way forward
Mobile optimization is extremely important for affiliate marketing in 2021. 51% of mobile users say they are more likely to shop on a website that is specially optimized for mobile devices. Hence, it is important to make sure that your website is optimized for mobile devices.
Ad blockers have no effect on affiliate marketing
Nowadays most of the devices have ad blockers to prevent these annoying popups from appearing on our screens. Fortunately, these ad blockers have no impact on your affiliate marketing, so you can keep working as usual.
0.5% to 1% conversion rate
Despite being an extremely competitive market, the affiliate conversion rate averages between 0.5% and 1% in 2021. However, this rate depends on your personal affiliate marketing rate and your level of commitment.
Fashion rules top priority Fashion
A 2015 study found that 18.70% of all affiliate marketers promote fashion products and services, 14.60% promote sports and outdoor activities, and 11.10% promote health and wellness. These percentages have risen sharply in the past few years, but fashion affiliate marketing still comes first.
Over 5 billion clicks and more than 170 million transactions
It is common knowledge that a well-presented and clear affiliate link can get people to click on it. Statistics from 2017 showed that well-presented links can generate over 5 billion clicks and more than 170 million transactions, which means you should always make sure that your links are visible and easy to follow.
