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Some older audiences may be hesitant to see the benefit of marketing through newer platforms. While other sites like Facebook have been around for a while and have proven their ability to reach a wide audience, TikTok at first glance seems like it's only used for dance or cat videos. Although there are certainly many instances of this type of content, these apps also provide real estate entrepreneurs with the opportunity to showcase their listings and properties.
TikTok and other apps like Instagram offer your business the opportunity to build a brand identity. Building a brand is important for potential renters so they can trust the quality of your listings based on interactions with other content you provide – bonus points if your posts follow existing trends or get a laugh from your audience.
Additionally, comment sections give people the opportunity to share their experiences with your company or communicate directly with you or your property managers. Real estate can be a business that relies heavily on reviews and the experiences of previous renters or buyers in the neighborhood or development. Comments can provide an easy way for past, current and future tenants to communicate with both you and other renters or buyers.
Related: How to integrate TikTok into your video marketing strategy
TikTok strategies
TikTok, an app whose exponential rise began during the pandemic, is known for its dominance of Gen Z humor, its proliferation of the renegade dance number, and microtrends that can last for hours, weeks, or even years.
However, TikTok can also give your real estate business more visibility. TikTok is predominantly used by younger target groups, with 68.8% of users being under 34 years old, according to Statista. If you are a landlord looking for new tenants to rent out your properties, TikTok real estate content can be an invaluable tool to attract more attention to your units, as this age group is more likely to rent than any other age group.
Don't worry about your properties reaching beyond your target audience – TikTok uses location services to show users videos that are popular in their region. This makes renters in your area who have viewed or interacted with other relevant real estate content more likely to see your post than users who are not in your area or are not interested in renting a property.
Make sure your videos are short (less than 10 minutes) and show off the best parts of your property. Does your accommodation offer stunning views or is it just a short drive to popular shops and restaurants? Tell viewers any aspects that would be positive for the audience you want to attract. TikTok marketing will be most visible to Gen Z and Millennial renters, so you should highlight location and amenities like pools and gyms in your post.
Related: How brands are using TikTok to attract new audiences
Trends
Engagement on TikTok is a great way to get to the For You Page (FYP), the scrollable “home page” where users can see posts from a range of creators, not just those they already follow. Much of your new interest will come from the FYP.
User FYPs promote trending audio content, users, and posts with active likes, comments, or shares. One way to get users to interact with your post is to follow popular sounds or jokes that are particularly popular at that time.
Hashtags can also help users find your business. Caption your videos with relevant hashtags that include your location and property type. For example, if you specialize in apartments in Tampa, hashtag your video with “#TampaApartments” and “#TampaRealEstate.” If your apartment is in a specific part of the city, either include the neighborhood in a hashtag or simply mention it in your caption.
TikTok content ideas
Although this information is helpful, sticking to trending content can be difficult without prior knowledge of TikTok trends.
Trends aren't the only way to generate interest in your property. Whether you're looking for renters or buyers, simply showcasing your property with walkthrough videos or a series of photos so people can see themselves in your unit can be enough. What sets your property apart? What would a potential renter/buyer want to see in their new home? Ask yourself these questions as you figure out which parts of your property you want to show online.
A video tour showcasing the amenities and attractive aspects of your property, coupled with a high-quality voice-over, can be a great way to get a fresh look at your listings. TikTok also gives you the option to upload a carousel of photos if you're not ready to experiment with videos yet.
Related: Want to blow up on TikTok? Follow these 12 rules for business success.
Social media isn't just limited to TikTok – experiment with Instagram or Facebook if you're looking for new ways to market your listings. Instagram real estate marketing in particular can provide a fantastic outlet.
TikTok for real estate is unique because it is relatively easy to go viral compared to other platforms. Other popular social media apps like Instagram make it difficult for users who don't already follow you to see your posts. TikTok's FYP feature makes it much easier for potential renters in your area to see your listings without already following you, making your reach much wider.
Play around with your TikTok account and remember that fun, light-hearted videos with a trendy, upbeat tone go further than those that don't share those aspects. Marketing on TikTok and other social media platforms can be an extremely helpful tool for attracting new renters or buyers.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
