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NFL fans just found another way to stream their favorite NFL games outside of their living room.
EverPass Media announced this week that it has acquired UPshow, a streaming platform that allows public establishments, including bars and restaurant chains, to broadcast “Sunday Ticket” NFL games that were previously only available through a DirecTV satellite subscription.
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“More and more content is being streamed. Regardless of the streaming economics, it's become pretty clear that live sports is an important part of that,” EverPass CEO Alex Kaplan said, according to CNBC. “We're going to be thinking about how we can provide our customers with a product and a service that's becoming increasingly difficult for them to aggregate in a meaningful way.”
YouTubeTV bought the private rights to “Sunday Ticket” for $2 billion a year in a seven-year deal that was finalized in late 2022. DirecTV previously owned and exclusively distributed the package since 1994.
This move comes as more and more streaming platforms look to get into the live sports business, especially the NFL.
In March 2021, Amazon Prime Video acquired exclusive streaming nights for the league's Thursday Night Football for $1 billion per year, beginning with the 2023-2024 NFL season through 2033.
This was the first time a streaming platform bought the exclusive rights to an NFL package.
Related: Netflix is the new home for NFL games on Christmas Day
In May, Netflix announced that it would first own the streaming rights to the 2024 Christmas Day NFL games – the Kansas City Chiefs vs. the Pittsburgh Steelers and the Baltimore Ravens vs. the Houston Texans.
Financial details of the EverPass and UPShow deal were not disclosed.
Last week, a jury found the NFL guilty of violating antitrust laws with its “Sunday Ticket” program.
The damages were set at around $4.8 billion. The NFL is appealing.
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