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When I first came to the threat from E -Mail Conversions, I managed marketing with a big fintech player in India. The e -mail was one of the most effective and most important channels for us to grow. However, the conversion rates were miserable and there was constant pressure to increase them. It seemed as if I had hit a wall.
This is not just my personal experience. It is shared by marketers across areas and vertical. A low e -mail conversion has given many marketers of sleepless nights. Despite the most popular marketing channel, the E -Mail marketing conversions are quite low. And the strange thing is that nobody expects it to change. CMOS and marketing experts understand the limits of this channel and have made peace.
In this atmosphere of the sloping E -Mail -Open prices and drops, I came across amplifiers.
What are AMP -E emails?
AMP (Short for Accelerated Mobile Pages) is an open source framework that started in 2015 by Google. It offers an easy way to create websites that quickly, smoothly load and prioritize the user experience. AMP for E -Mail was publicly published for Googleail Web in 2019, so that users can include AMP components in e -mails.
AMP for e-mail functions about a new service and an infrastructure with which interactive elements such as carousel, forms, dynamic data and APIs can be inserted into the email point. This conversion of static HTML, brochure-like emails into lively and interactive amp emails was a real spectacle.
This motivated me to look for opportunities to exploit your potential and make it available to all digital marketers and companies. It was this idea that inspired me to create mail modo, an e -mail marketing software, in which teams can create and send interactive amplifier emails without coding.
The turning point came when we started sending e -mail campaigns for the early users of our product. We carried out several tests to compare the services between HTML and AMP -E emails. The results were pretty amazing.
Convert interactive amp -e emails better than HTML -E emails?
In order to test the effects of interactive e -mails on conversions, we have carried out several performance tests. We carried out this by sending both AMP and HTML -E -Mail campaigns between different industry segments with similar public patterns and sizes.
These campaigns have clearly shown that interactive e -mails have exceeded HTML -E emails in conversions with a drastic border.
Our first performance test was carried out in cooperation with one of our earliest customers. Our client has sent survey-based email campaigns to collect the feedback from the user and understand customer intent. However, the response rate was low and their growth marketing team was looking for a way to improve this number. When you tested Mail Modo for the first time, you understood that interactive emails may be a game changer and decided to experiment with it.
This collaboration led to an interactive E -Mail campaign in which the entire survey flows in the post office. When opening the e -mail, users were greeted with a dynamic questionnaire. This enabled the company to quickly get feedback from all customers, which was incredibly enriching. The net effect was an increase in conversions by 225% with the help of interactive e -mails compared to the standard -html -e -e -mail campaigns.
We have carried out another interactive e -mail campaign with one of our other customers whose application included the invitation of application applications by sending quiz links via e -mails. The submission rate for this application forms was very low. Our client has implemented AMP -E emails with mail modo. We have sent standard -TML -E -E -MAIL campaigns (with CTA buttons and target side) and an interactive e -mail campaign and compared the results.
We found that the conversion rate in the standard -html -e -e -e -mail process was around 11%, while it was around 41% with interactive e -mails. This was an unprecedented increment of the conversion rate.
We also carried out a third test by sending both HTML and interactive e -mail campaigns on similar audience rates to carry out NPS surveys for one of our customers. This time we have increased the size of the public and recorded remarkable improvements in conversions with interactive e -mails. For HTML -E emails, the submission rate of form was 0.4% and 3.7% for AMP -E emails. This was more than an 8 -fold increase of the conversions.
With these results we came to the conclusion that AMP Interactive -E emails can interfere with the way conversions occur. This was a pleasant shock.
Why do interactive amp -e emails convert better than HTML -E emails?
We examined these campaigns to find out the reason for their success. We have found that HTML -E emails naturally contain several steps and diversions for a user to carry out the desired action.
Customers often emit before performing all the steps that lead to a huge emigration. However, interactive e -mails reduce all such diversions by using forms within the e -mail committee. Users can therefore respond to calls in their emails without having to visit several websites. This leads to a massive increase in the E -Mail Conversion rate.
What did we learn about interactive amp -e emails?
Over time and through numerous campaigns, we have determined the main advantages of interactive e -mails compared to HTML -E emails. We collected our learning and used it to design and create mail modo.
In fact, during the development of Mail Modo, we made sure to take advantage of the various functions of AMP -E emails. I list some of these functions below that make such emails so effective and also mention how we integrated this aspect in Mail Modo.
Interactivity
AMP -E emails bring a number of interactivity into the inbox. This leads to lower clicks, fewer steps and a simpler user trip than that of HTML -E emails. We have wiped mail modo with elements with which users can perform tasks directly in the e -mail without opening another tab. This facilitates users to buy in e -mails, book reviews, forms and much more.
engagement
The second most important aspect is the improved commitment that brings interactive e -mail to routine content. AMP elements such as carousel, calendar, carts and many other functions that are not possible with conventional HTML -E emails transform boring content into appealing e -mails. In fact, the recipients of Mail Modo react quickly before they lose interest because interactive e -mails shorten the user trip.
User experience
When it comes to CTAs in HTML -E emails, the recipients have to painfully navigate several websites outside their inboxes before they can take the desired actions. We have recognized that improving this step would create a cascade of advantages and simplifications. Therefore, we have created multi-stage forms and conditional elements with which marketers can configure all CTAs so that they appear within the email. This simplifies the user trip and makes it smooth.
Real-time updates
AMP emails are dynamic, which means that AMP emails can be updated in real time in contrast to their static HTML counterpart. In order to improve this function, we have activated dynamic data and API integrations with Mail Modo so that marketers can update the e -mail data during ongoing flying.
Security
In the case of conventional HTML emails, inframe ads from third-party providers are possible, and HTML emails are therefore not completely safe from cyber threats. This makes them more susceptible to advertisements and security problems. AMP for e -mail limits the ads and the use of data from third -party providers. This makes them safer from cyber threats. This is one of the reasons why our customers' availability rate leads to higher conversions.
The future of the e -mails is here!
E -mails were always viewed as an indispensable marketing tool. In contrast to the other marketing channels in which numerous technical upgrades were found, e -mail was the same.
This is the reason why the benchmark numbers were only slightly different with demographic and social factors. With the advent of amp emails, it has finally received the much derived upgrade. In fact, the benchmarks defined by marketing experts are no longer applicable because interactive amplifier emails break all recordings of conversions. And with Mail Modo we hope to democratize such interactive e -mails among all companies in order to promote growth and ROI.
Author: Aquibur Rahman – Mail Modo
Aquibur Rahman is the CEO of MailModo, an email marketing solution with which users can send app-like interactive emails. He has marketing experience in inbound and outbound strategies, SEO, growth, CRO and marketing automation. He has helped many B2C and B2B brands, including tech startups in the early stages to grow agile and data-controlled marketing processes. When Google AMP -E emails published, Aquib saw great potential for the new supply of e -mail marketing. This led him to start mail modo to help companies achieve better ROI through e -mail marketing.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
