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Snapchat may not be in the news as much as Twitter/X. It may not have as many users as Facebook. It is certainly not as new and trendy as TikTok. But good old Snap still has a lot to offer the world of social media marketing.
After all, there will be 800 million monthly active users on Snapchat in 2024 – and 405 million people use Snapchat every day to stay in touch with friends and family. And most of these users are a highly desirable demographic: the youth! The precious, precious youth!
If you want to reach a young, super-active audience who loves to snatch hard and often, it's time to get into the numbers. Read on to get all the important statistics about Snapchat, from demographics to user habits. Feel free to bookmark this page for your reference – unlike a Snap Story, this post won't disappear anytime soon.
bonus: Find out what people really want from brands on social media – including why they follow, engage, buy, and even unfollow them The Social Media Consumer Report.
General Snapchat statistics
1. There are 800 million monthly active users on Snapchat
In February 2024, Snapchat surpassed 800 million monthly active users. Sure, that seems like a drop in the ocean compared to a monster like Facebook (with more than three billion users), but it's still a lot of people signing up.
2. Snapchat has 406 million daily active users
More than 400 million people around the world open Snapchat every day. According to Statista, the app has seen a steady increase in DAUs since 2019. Therefore, it is likely that Snap will continue on its path from here.
3. Snapchat usage is predicted to increase by 27% over the next four years
Although Snapchat isn't the shiny new social media platform on the scene, its user base continues to grow every year. Based on past growth, Statista estimates that the number of Snapchat users worldwide will increase to 165.7 million by 2028 – a 27% increase.
4. Snapchat is the tenth most popular social network in the world
It ranks low on the list of the world's popular social networks – behind Facebook, YouTube, WhatsApp, Instagram, TikTok, WeChat, Facebook Messenger, Telegram and Douyin – but that doesn't mean Snapchat is pejorative. It is extremely popular among users aged 13 to 24. If they are a valuable audience for you, then Snapchat is an app worth checking out.
Source: Statista
5. Snapchat is the fifth most popular messaging app
If you look at Snapchat as a messaging app instead of a social app, it performs much better. Compared to apps like WhatsApp and Telegram, Snapchat is the fifth most popular way to send messages online.
6. Snapchat is one of the fastest growing social media platforms
In 2023, Snapchat experienced 13.9% year-over-year audience growth. In comparison, Instagram experienced a growth rate of -10.8%.
Snapchat user statistics
7. 20% of Snapchat users are teenagers
Users between the ages of 13 and 17 make up a fifth of Snapchat's audience. If you want to connect with a youth audience, this seems like a very good place to do it. Brush up on your Snapchat marketing skills and get them!
8. The majority of Snapchat users are between 18 and 24 years old
This age group is an important target group for Snapchat as 38.5% of users fall into this age group. At the other end of the age spectrum, it's worth noting that people over 35 are extremely unlikely to use Snapchat.
9. Snapchat is estimated to reach 49.5 million Gen Z users by 2025
While Snapchat may not be the largest or most popular social media app in the world, it has its sights set on the valuable Gen Z demographic. As of 2020, it has become this age group's preferred messaging and video sharing platform, even surpassing TikTok.
Source: Statista
10. 51% of Snapchat's audience identifies as female
On Snapchat, the split between men and women is fairly even: 51% of the global audience identifies as female. (Note that these statistics do not appear to take non-binary users into account.)
11. India is the country with the most Snapchat users
As of April 2023, India has more Snapchat users than any other country, with 182.35 million users. The United States has 108.8 million users, making it the country with the second largest Snapchat audience. Interestingly, every other country is much further behind – Pakistan has the third largest audience but only counts 26.35 Snapchat users.
Source: Statista
12. Bahrain has the highest Snapchat penetration rate of any country
Almost 80% of the population in Bahrain uses Snapchat, making it the country with the highest penetration rate of the app (according to a 2022 Statista study). Luxembourg is close behind with an audience reach of 76%. Saudi Arabia also has a large Snapchat audience with a usage penetration of 74.3%.
Snapchat Usage Statistics
13. Snapchat users open the app almost 40 times a day
Daily users of Snapchat are highly engaged and open the app almost 40 times a day. If you're an advertiser or a brand creating organic Snap content, your chances of being seen are pretty high, according to Snapchat itself.
14. 14% of US teens use Snapchat “almost constantly”
Another 29% of teenagers in the US say they use Snapchat multiple times a day.
Source: eMarketer
15. 90% of Snapchat users say they feel happy, comfortable, and connected when using Snapchat
With so many scary reports about the impact of social media on mental health and happiness, it's nice to see an app that actually brings joy to people. Snapchatters report higher levels of satisfaction with the quality of their relationships and friendships than non-Snapchatters. Nine out of ten say they feel “comfortable, happy and connected” when using Snapchat’s services.
16. More than 300 million Snapchatters use AR every day
Snapchat's augmented reality tools help make the app so much fun to use. So it's no wonder that more than 300 million users engage with AR every day. Not sure how to get started with Snap's lenses and AR filters? Our beginner's guide to Snapchat can help.
17. 20 billion messages were sent to Snapchat's AI-powered chatbot
More than 200 million people have started conversations with My AI, Snapchat's AI-powered chatbot. Snapchat estimates that it may be one of the most widely used AI chatbots in the world right now.
18. The number of public stories has tripled this year
Compared to 2022, more creators are posting publicly available content on Snapchat, with 300% more Stories posted in the US this year.
Snapchat for business statistics
19.7 million users subscribe to Snapchat+
The paid version of Snapchat was released in June 2022 – Snapchat+ users have access to experimental and pre-release features for $3.99 per month. By the end of 2023, seven million users had registered.
20. People are more likely to share purchases and shopping moments on Snapchat
Compared to other social media platforms, Snapchat is the most likely place where people share their favorite purchases or funny shopping moments.
Snapchat advertising statistics
21. 64% of ads are viewed with sound on
Don't forget about the audio component of your ad when marketing on Snapchat – a whopping 64% of Snapchat ads are viewed with sound on.
22. Snapchatters are 45% more likely to recommend a brand after seeing an ad on the platform
After seeing ads on Snapchat, users are 45% more likely to recommend the advertised brand to a friend. Another very convincing number: 34% of Snapchatters are more likely to buy a product advertised on Snapchat than through another provider.
23. Audiences are 34% more likely to purchase items advertised on Snapchat than on other platforms
This is according to Snapchat itself, so perhaps take this statistic with a grain of salt. But its Gen Z and young Millennial audience has a lot of disposable income—reportedly a combined $5 trillion in spending power—so it probably can't hurt to try? Here's everything you need to know to get started with Snap Ads.
24. Snapchat ads can reach 75% of 13-34 year olds in more than 25 countries
If you really want to tap into the Gen Z or Millennial market, Snapchat is your way. Across 25 countries, Snapchat can reach 90% of 13- to 24-year-olds and three-quarters of 13- to 34-year-olds.
Snapchat Stats FAQ
Which age group uses Snapchat the most?
Most Snapchatters are between 18 and 24 years old. Almost 40% of users fall into this demographic. Teens make up another large portion of Snapchat's user base: 20% of Snapchatters are between the ages of 13 and 17.
How popular is Snapchat in 2024?
Snapchat is the tenth most popular social media platform but the fifth most popular social messaging app. It has 800 million monthly active users, a number that continues to grow every year. Although it's not the most used app in the world, it has a loyal following – more than half of Snapchatters use the app daily.
Is Snapchat becoming more or less popular?
Although Snapchat has been around since 2011, the number of users continues to grow every year. In February 2024, 800 million monthly active users were reached for the first time. As you can see from this Google Trends chart, interest in Snapchat has remained fairly consistent over the past five years, with occasional frantic searches whenever a major update to the app rolls out. Snap remains calm.
Source: Google Trends
bonus: Find out what people really want from brands on social media – including why they follow, engage, buy, and even unfollow them The Social Media Consumer Report.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
