Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
Since its inception as The Email Design Conference in 2013, Litmus Live (as it is now known) has been the go-to event for email marketers everywhere. Including me! The event is the beating heart of the email community – and that's just one of the reasons we feel the need to host the show every year.
A quick history lesson from Litmus Live
Originally, Litmus Live was designed to be an in-person event that brought together hundreds of email marketers in a single city. Over the course of a few days, they explored new email marketing techniques, learned from their colleagues, and made new email friends. But in the year that shall not be named (it rhymes with venti schmenti), Litmus Live became a virtual event for the first time, connecting us with thousands of marketers around the world in a way that we did face-to-face events had never achieved this before.
2023 was the first year since 2019 that we returned to an in-person event! But we improved and gave people the option to live stream the event if they couldn't be there in person. With this we have answered an important piece of feedback that we receive every year.
In 2023, Litmus Live offered 26 sessions over two days, covering everything from email accessibility to email marketing career paths, from brands like Salesforce, Zillow and NBC Universal. We even introduced a whole new audience to one of the most popular sessions, Live Email Optimization, where Litmus' own email team shared their suggestions and feedback on emails submitted by the audience – live on the Stage.
Although the event went smoothly, we learned an important lesson. It's challenging to host an in-person event while simultaneously enabling live streaming and creating an engaging virtual experience. We didn't hit the mark there.
But what we really love about the virtual experience is its accessibility. No travel is required. You can be in the comfort of your own home or office. And sweatpants are definitely an option.
Jokes aside, we really want to make Litmus Live an event that all marketers can attend.
Litmus Live will be back
That brings us to Litmus Live in 2024. It gives me great pleasure to announce that Litmus Live in 2024 will indeed be coming back as a virtual event that will be absolutely free.
You read that right: Litmus Live registration costs you nothing this year. You don't need to book a flight or a hotel room. The only thing you need to book is time in your calendar. And hopefully this should be easy enough to get your boss's approval!
While we're still fine-tuning the details – including setting these all-important dates – we can tell you that we're aiming for the event itself to be in late September/October.
What does this mean for the future of Litmus Live?
The doors remain open to bringing the email community back together in person in 2025 in more ways than one. So stay tuned for more information on where Litmus Live is going. And if you have any thoughts as we work to create event experiences that are valuable for all audiences, let us know!
—-
Upset? Us too! Would you like to be among the first to find out when we publish the dates? Enter your email address in the form below.
Or follow us on LinkedIn, X, Facebook or Instagram for a Litmus Live announcement in the not too distant future.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
