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As a small business, you need efficient and affordable tools. When you work with a small team (or a large individual team), you don't have the time to navigate clunky, complex tools. You need something that is simple and easy to use.
Email marketing is a smart move for any small business owner. The return on capital is many times higher than the expenses across industries.
But how do you choose the right email platform from the multitude of tools available?
Here we have put together the top 4 Email marketing service providers for your small business. Whatever your needs, one of these tools will suit you perfectly.
Benchmark email
Benchmark email uses an intuitive drag-and-drop email builder to make creating beautiful emails seamless.
The built-in photo editor helps less experienced users create visually stunning designs Email Designs without the need for more advanced photo editing software like Photoshop.
They also offer Web-integrated registration formsautomated email campaigns, A/B testingand detailed reports that help attract, retain and convert loyal customers.
In short, Benchmark Email is a complete solution for expanding your tech stack for businesses large and small.
Pricing plan
Benchmark has three pricing tiers, from free to customizable (for enterprise customers).
Their free plan offers the email builder, signup forms, reports, 500 contacts, and 3,500 emails per month.
Verdict
Benchmark is a great email marketing service provider option for any small business, eCommerce business, or hospitality industry. Its selection of visually focused email templates makes it particularly suitable for businesses or retailers with a visual focus, such as: E.g. wedding photographers, landscape architects, bakers, etc.
MailChimp
MailChimp is at the top of the list because it has the highest recognition as a popular email marketing service. You've probably heard about it the most and wondered if it's worth the hype.
MailChimp is great for independent users. It is straightforward and easy to learn. A versatile drag and drop email builder and integrated Data analysis tools Make it easy to track and customize yours Email marketing strategy.
It's accessible enough for beginners and robust enough for advanced email marketers. Over 300 integrations with third-party tools make setting up a marketing hub easy.
MailChimp also offers multi-factor authentication (M.F.A) as an additional security measure. Without solid security, hackers can quickly gain unauthorized access to your email accounts. As a result, they can compromise sensitive data or even send fraudulent emails on behalf of your brand.
In short, MailChimp is a one-stop platform for all-in-one marketing, easy for beginners and advanced enough to help your business grow.
Pricing plan
MailChimp offers four payment plans. You can use MailChimp for free up to 1,000 email sends and 500 subscribers, but the price starts going up after that.
As has become standard practice in the email marketing industry, the more your email list grows, the more expensive your monthly plan becomes. Rightly so, because you have to pay for advanced features like unlimited contacts.
Verdict
If you're new to email marketing software and just starting to grow your contact list, MailChimp is a great choice to gain experience.
However, as you grow, the price will not be worth the functionality unless you are a luxury brand or sell high-priced goods and services.
MailChimp isn't the most cost-effective option if you only need one monthly newsletter.
Constant contact
Constant Contact is designed specifically for small businesses. Its powerful features are aimed more at the needs of small businesses than more complex email marketing solutions.
Constant Contact offers 100+ pre-designed email templates that make creating aesthetically pleasing emails easy.
Additionally, they offer a whopping 3,000 software integrations for third-party tools. This makes Constant Contact the most versatile email marketing provider on the list.
They particularly excel at email drops, which can be crucial for small businesses that want to achieve:
- Easily send happy birthday emails to your customer base
- Run a limited time offer
- Market an event
Pricing plan
Constant Contact is one of the cheaper email marketing service providers on the market. Their most basic plan starts at just $12 per month. They've also adopted the per-subscriber billing model, but their highest-paying plan is still much cheaper than many alternatives.
Verdict
Constant Contact is a great choice for small business owners who want simple, clean efficiency and a solid platform to grow their email marketing efforts.
Klaviyo
Klaviyo was designed for e-commerce companies, but also markets itself to the wellness and hospitality industries.
It offers seamless integration with the most popular eCommerce platforms such as Shopify, Square, Wix and Adobe.
Klaviyo also offers audience segmentation and list management to simplify common email marketing tasks.
You can create effortlessly Welcome email sequences For example, for new customers, automate booking and appointment reminders, run special and seasonal promotions, create members-only list segmentation, and more.
They also offer robust SMS marketing features including 20+ pre-built automations, mobile-optimized form builders, QR codes, and a comprehensive analytics dashboard.
Pricing plan
Klaviyo has a three-tier pricing plan. With the free plan you get 250 contacts, 500 monthly email sends, 150 SMS messages, and free email support for 60 days.
Rates increase from $45 per month to $60 per month from then on. Like the other email marketing platforms, these monthly fees increase as your list grows.
Verdict
If you run an e-commerce Business, this is the email tool for you. Klaviyo makes integration into your online shop easier. You can also expand into SMS marketing at affordable rates.
Even if you handle a lot of bookings, reservations or memberships, this platform is a good option.
Grow your small business with an email marketing service
Whatever your needs are for you Small businessThere is a tool that can help you organize, consolidate, and grow your customer base without making a large upfront investment.
For more information about choosing an email marketing service provider, setting up your first email marketing campaign, and growing your mailing list, click here Our email marketing guide.
Which email marketing tool will you add to your tech stack?
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
