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Leading a top-notch email marketing team looks a lot different than it did just a few years ago. While the tools and technologies used in digital marketing have always made these jobs ideal for remote work, the work from home trend accelerated with the COVID-19 pandemic.
Many aspects of email marketing have changed in 2020. This also includes where we do our work and who we work with on a daily basis. As marketing teams become increasingly distributed, our colleagues often work in different time zones around the world. And as professional and personal lives merge, the importance of intuitive collaboration tools for email marketers has become clear.
That's one of the reasons why the Email on Acid platform includes helpful team management features that allow you and your colleagues to work together efficiently and effectively, no matter where you are.
When you're preparing to launch a new email campaign, communication is crucial. You need a central place to review and approve emails before you hit send. Collaboration tools for email come into play here.
3 Ways to Collaborate During Email Preparation
Email on Acid allows your team to work back and forth on projects, leaving comments, suggestions, and instructions to fine-tune a campaign. So you can use our comment and collaboration functions to send emails perfectly.
1. Fix email issues
Email can be a tricky business, and it's the job of email marketers to tame it. One of the ongoing frustrations concerns the differences in the way different email clients render HTML code. For example, what looks good in Gmail may be slightly different in Apple Mail and completely wrong in Outlook.
This is why email testing before sending is so important. Email previews alert you to client rendering issues before an unsightly email is sent to your subscribers.
If developers notice rendering issues in a screenshot from a specific client, they can send a shareable link to other developers asking for ideas on how to fix the problem. Someone with experience troubleshooting a similar issue can leave a comment with helpful advice. The person who completed the email test will receive an email notification whenever a new comment is posted.
If something is off-brand, designers can also use these collaboration tools for email. Threaded comments allow the team to focus on a problem and a solution. Additionally, developers can use our email editor to find and correct code directly within the software.
Comment features in email on acid
Even though you may have tested dozens of different email clients, there's no need to share every single screenshot. Email on Acid allows you to choose exactly which previews need to be reviewed. This type of clarity makes it much easier to narrow down the issue to a problematic customer and resolve the issue. Otherwise, team members might look through many email previews before finding the right one.
2. Assign tasks to email team members
Collaboration tools for email marketers should also make it easy to delegate tasks to specific team members. When using Email on Acid, a senior developer or any manager can also use comments to assign and explain a task to someone on the team.
Once the task is completed, simply mark the comment as solved. (You can also easily edit or delete comments if necessary.) This will help you avoid clutter and confusion as you work together on perfect emails.
Manage and edit comments on email previews
3. Final review and approval
Sometimes it takes a while to get an email to look exactly how you want it. Luckily, Email on Acid offers deals unlimited testing with all of our pricing plans. This allows you to continue tweaking the code and running tests until your campaign is just right.
But with multiple email testing projects, how does your team know that it's finally the right time to launch an email? And how can they be sure they are using the correct version?
Our email collaboration tools make this particularly easy. A green thumbs up and the changes for this email client are approved. A red thumbs down and the email still needs to be processed. Once there are green thumbs everywhere, it's time to hit send!
If you're the team member who has the final say on what's ready to launch, this simple feature is extremely useful.
Get started with this preview!
Start using collaboration tools for email preparation
Email team collaboration tools are essential when working remotely, but they also provide a major efficiency boost for internal teams.
While some people are finally leaving home working and returning to the workplace, many other teams have made distributed work the norm. A Gallup poll found that more than half of people who worked from home during the pandemic wanted to stay away.
The ability to collaborate on email testing projects is included in Premium plans and above. Premium plans also include project folder organization. With the Professional and Enterprise plans, you get even more team management features, including the ability to create custom user profiles and limit or assign users to specific folders, further improving organization and control.
Email on Acid offers solutions for teams of all sizes. From freelancers and solo email marketers to enterprise operations, our platform is designed to adapt to your needs. If you're an existing customer and improving email team management is on your wish list, you can upgrade your plan today. New to Email on Acid? Use the platform for Free for seven days to learn more about how it simplifies the complex tasks of email marketing.
Author: Amanda Bacher – PMM
Amanda Bacher is product marketing manager at Email on Acid. She lives in Denver with her husband and two children. When she's not writing emails, you can find her skiing and hiking in the mountains of Colorado or watching her children play soccer and baseball. Amanda has worked in email for 15 years, previously leading sales enablement at an email data company.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
