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Taking the time to review the performance of your emails is an essential part of any successful email workflow. It's not just about tracking open rates or clicks – it's about learning from each campaign and using those insights to make your next one even better.
Here are a few questions to ask yourself:
- How did this email compare to your usual results?
- What did your A/B test show?
- What can you take from this campaign to improve the next one?
Reviewing your performance helps refine your strategy and paves the way for future success – something your future self will thank you for. 💪
Why is it important for marketing teams to effectively manage email workflows?
A well-managed workflow works like a finely tuned machine: when it runs smoothly, it keeps the engine of your marketing efforts running smoothly.
Most importantly, it makes your daily routines easier by providing greater clarity and keeping things organized. You no longer have to guess who is doing what or deal with last-minute problems (e.g. last-minute email requests).
A well-managed email workflow runs so smoothly that when the inevitable question comes, “Can we send another email?”, a problem arises. When your request arrives, you can process it easily.
What does an effective email marketing workflow look like?
- Increases efficiency and productivity. Automates repetitive tasks and eliminates redundancies, giving you more time in your day to focus on planning, strategy, analysis, etc. A/B testing– whatever.
- Ensures consistency and branding. Uses repeatable processes (like Email modules), Snippets and partial excerptsa Email design systemAnd Email templates to maintain brand standards regardless of who creates the email.
- Improves accuracy. Integrates tools for seamless data transfer and minimization Email error (After all, we are all human!).
- Improves visibility and collaboration. Centralizes workflows to create a single source of truth – keeping everyone involved informed and informed.
- Promotes scalability and growth. Streamlines email creation to free up time to experiment and expand your program.
- Maintains compliance. Automatically includes regulatory elements to ensure compliance.
- Delivers actionable insights. Manages consistent efforts more effectively and provides valuable opportunities for repetition and improvement.
What are common email workflow management challenges?
Everyone wants work to be as easy and effective as possible – so why do so many teams struggle with their processes?
According to our research, the biggest obstacles marketers face when producing emails are creating, designing, and testing their emails. Other major hurdles include collecting feedback, creating content, and getting approval.
It's clear: It's tough for busy email marketers. Let’s eliminate the most common workflow management roadblocks that slow teams down.
Source: State of Email Workflows Report
Lack of centralized processes and collaboration tools
If you want to meet up with your friends, you can use different routes and transportation, but the same cannot be said for email workflows.
If all team members and stakeholders use slightly different processes and tools, you're more likely to lose important information along the way. At the very least, the lack of centralized methods and tools slows down your email workflow.
Inefficient approval processes lead to delays
If we surveyed email teams about their workflowsTwo of the most common bottlenecks were getting feedback and getting buy-in from everyone involved. Too many approvers and a fragmented review process cause email workflow delays.
“It's hard to get people to read emails! Getting them to leave feedback that is actionable for you and your team is even harder. This is also a problem for executives, with 17% of email marketing leaders citing gathering feedback and approvals as one of their biggest frustrations.”
🔥 LiTip: Use a tool like Litmus proof Streamline your process by centralizing feedback in one place – just like the 700,000+ users who already rely on it to ensure clear and efficient collaboration.
Difficulty maintaining version control and tracking changes
Your inbox and messaging apps fill up too quickly for you to rely on tracking feedback and changes for each email campaign. While informal version control and changes in a team of one or two people may work for a while, it can cause problems as your team and performance grows.
Inability to integrate with other marketing tools and systems
If you feel like you're working on an email island, you're not alone. Only 24% of email marketing programs are heavily integrated with other marketing channels!
Manually moving information between tools takes time and can lead to errors. Or you may leave valuable insights undiscovered with marketing tools and systems that aren’t integrated.
Time-consuming manual tasks and repetitive processes
A single grain of sand is insignificant, but when you put enough of it together, a beach is created.
Small, manual tasks and repetitive processes may not seem like a problem, but small inefficiencies add up. Considering that 62% of Email marketing teams If it takes you two weeks or more to send an email, even small time savings on each message will add up over the course of the year.
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