Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
Other ideas include the use of new, unique holidays (like Leap Day or National Donut Day). Or, if it fits your brand's personality, just for a surprise and indulgence experience.
Our tip: Reserve them for an audience you know is likely to be interested!
2) Segment your audience
Here are some approaches to help you get the most out of email scratch cards.
Send to a more active, engaged segment
To maximize the impact of scratch cards in your email campaigns, focus on sending to highly engaged or loyal customers, as they are more likely to continue on the landing page and convert.
Consider dividing your subscribers into different groups based on their engagement level and distinguishing between active and less active clickers.
For example, a highly active and engaged subscriber is more likely to respond to your scratch card than someone who hasn't clicked on any of your emails in the last month, increasing the likelihood of them taking action.
Creating multiple versions
Customize your scratch card to each segment's preferences and behaviors. For example, offer A can be exclusively targeted at group A, while offer B is for group B. (Scratch cards can also be used to A/B test offers or reveals within the same segments!)
Meet them where they are
Consider where a subscriber is in their customer journey: Is they new to your list? Has they recently purchased from your brand? Determine the optimal touchpoints within your customer journey where a scratch card could be beneficial.
3) Use strategically
While scratch cards add a certain level of fun to your marketing campaigns, you need to use them strategically. Avoid overusing scratch cards in your email communications and only use them for occasions where you have a tempting offer or valuable content to present, so they don't fall flat.
By saving scratch cards for special promotions or important announcements, you can preserve their novelty and maximize their impact on your audience.
4) Evaluate performance regularly
Keep a close eye on the performance of your scratch cards to assess whether or not they are making sense for you (and to prevent fatigue). This will help you see if there comes a point where subscribers stop responding to scratch cards.
Metrics and Key performance indicators (KPIs) Things to monitor include the click-through rate (CTR) and the conversion rate (e.g. whether a subscriber clicks the CTA on your landing page).
Stand out in your inbox
Accordingly Survey on the state of email36% of respondents say the most common way marketers personalize emails is Regarding And Text preview. This is a good start, but to be successful in today’s environment –one that requires personalization– you have to shift up a gear.
How? By creating an unforgettable subscriber experience, be it with a Live pollpersonalized images, social proof– or a scratch card. If you are looking for a solution that allows you to do all this with just a few clicks, Personalize Litmus could be just the thing for you.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
