Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
The more sophisticated and diverse an email program becomes; This makes it even more important for marketing managers to organize things and monitor access to important projects. This definitely applies to pre-deployment and email testing, as each campaign goes through its final improvements before launch.
Who can see your email testing projects? If every one of your team members or agency clients has access to everything, it could cause confusion or even result in sensitive information being shared with the wrong people. Folder management and custom permissions ensure team members and customers only have direct access to the required deliverables and projects.
Most email marketers have a lot on their plate. Our industry survey with Holistic found that 71% of respondents send at least two emails per week and 33% send marketing emails daily. Teams that compose large numbers of emails will logically have more people contributing to the effort. That's why Email on Acid has added folder management and custom permissions features to our email team management features.
Folder Management and Custom Permissions: The Basics
Email on Acid's team management features scale with the number of seats assigned to your plan. At the base level, all email test projects are displayed with timestamps and thumbnails on the Projects page, making them easy to find. Because the project thumbnails reflect the email campaign design, you can quickly identify an email preview that you need to review.
Project thumbnails and timestamps
Because Basic plans typically include a primary user, team management features such as custom users and permissions may not be necessary.
However, once you start adding more people, better organization will be very helpful. That's why our Premium plan, which starts with three seats, includes folder management features. This means that you can create and name both folders and subfolders on the Projects page.
Folder creation in email on acid
If you label email body, design files, HTML code, or segmented lists with a specific naming convention, simply mirror that structure with folder management in Email on Acid's platform. If you regularly test many campaigns and email automations, organizing project folders is a must. It gives you the flexibility to create a straightforward, easy-to-use email test archive with easy-to-find files.
At the Professional and Enterprise tiers, which start with 10 seats, Email on Acid customers have the ability to assign individual users to specific folders. This means you can grant or restrict access to folders containing groups of projects and test results.
Professional and Enterprise customers have the highest level of control. You can combine this feature with the benefits of custom users. Taken together, an email marketing manager can create a user role with the ability to perform specific tasks and limit that user's access to folders specific to their work.
This is particularly useful for large email teams, making it an ideal solution for enterprise organizations. Email on Acid Customer Success Manager Geoff Traub explained the details of how it works in a webinar that covered team management features.
Geoff uses characters from The Office to describe how Dunder Mifflin Paper Company would use Email on Acid's team management tools. So if you're curious about how Michael Scott, Jim Halpert, and Dwight Schrute approach email testing, check it out!
Folder management for agencies
Agencies that offer email marketing services benefit from both organization and the ability to assign traffic.
If your agency juggles multiple campaigns for different clients, keeping this work separate and controlling permissions can be crucial. Your customers don't want anyone outside of your team to see their email strategy, especially when it comes to potential competitors. Agencies often sign non-disclosure agreements (NDAs) to protect client confidentiality and their intellectual property. These platform features ensure that you comply with these contractual agreements during the email deployment processes.
Commenting is another useful email feature on Acid for agencies and large teams. Send shareable links to key stakeholders or customer contacts for collaboration, final review, and approval of new email campaigns. Or use email preview to show and explain why something isn't displaying correctly on a particular email client or device.
Get organized and take control
Email on Acid is dedicated to making the complex tasks of email marketing easier and less stressful. Our team management features give you the control you need to keep everything running smoothly.
If you're already using our email readiness platform, consider upgrading your plan to gain access to advanced team management features. New to Email on Acid? Contact us to set up a custom demo. Let's find out if we're fit!
Author: Amanda Bacher – PMM
Amanda Bacher is product marketing manager at Email on Acid. She lives in Denver with her husband and two children. When she's not writing emails, you can find her skiing and hiking in the mountains of Colorado or watching her children play soccer and baseball. Amanda has worked in email for 15 years, previously leading sales enablement at an email data company.
Create your very own Auto Publish News/Blog Site and Earn Passive Income in Just 4 Easy Steps
