What marketers need to know
People prefer the easiest way. When looking for information, they now turn to generative AI tools like Gemini and ChatGPT or even AI Overview...
How to promote your research for maximum press coverage
Brands generate original research to increase their visibility as thought leaders in their industry.
But the excitement won't materialize if the marketing team doesn't encourage...
Was ist überhaupt ein Content-Marketer?
Content-Vermarkter stecken seit langem in einer Identitätskrise.
In den letzten Jahren hat sich die Krise mit der Allgegenwärtigkeit von Content-Erstellern in der Creator Economy verschärft.
In...
How to work to improve your content and marketing role
You are underpaid for the marketing work you do.
That's the opinion of marketers surveyed for CMI's 2025 Career Outlook: Content and Marketing Professionals (registration...
How to Use Friction to Build Better B2B Customers
“The future is already here – it’s just not evenly distributed yet.”
This fantastic quote, usually attributed to author William Gibson, perfectly captures the state...
The Grinch Who Stole Creativity: 2024 in Seussian Review
I hope you prepare for a wonderful season of giving and take a break from all things marketing and business. I ended the last...
The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches
As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven...
At least one of these predictions for marketers is true
Predictions for 2025 started fast and furious before the calendar turned to November.
But as you've learned, marketing predictors are really bad at this.
Virtual and...
27 Definitions for Effective Content Marketing Measurement
You’ll never know what content works — and why — unless you regularly track and evaluate its metrics against your business goals. However, just...
The B2B game plan for success
You probably associate influencer marketing with well-known B2C tactics. Engaging social media personalities in co-creating content and marketing products to their large follower base...
