2020 has proven undeniably (and without apology) to be a year of epic trials and triumphs. It has certainly been a wild ride for marketers who have learned to deal with tangible uncertainty in real time. And while much of the year was ebb and flow and trial and error, it was also a weighted lesson in terms of marketers and channels resilience as we saw the affiliate category of marketers looking for protection in a remarkable way Sturm received the well-deserved attention -normal climate.
Yet the Christmas shopping season is not governed by any person or circumstance, and the major Christmas shopping days are officially underway. Marketers get some much-needed good news from the global performance of China’s biggest shopping day of the year, Singles’ Day, which broke sales records on China’s most popular e-commerce platforms again.
For Pepperjam, every unique Christmas shopping day creates new data and insights that both our customers and our customers and partners can incorporate into their vacation strategy and execution plans. Download the Pepperjams Holiday Stats 2020: Singles ‘Day infographic for a closer look at Singles’ Day 2020 performance on Pepperjam’s Ascend ™ Affiliate Cloud Platform and last year (11/11/19 – 11/11/20).
